The 10 best Nike commercials ever

The 10 best Nike commercials ever

Andrea Tuzio · 2 months ago · Style

With an statement, Nike (as well as many other companies such as Apple and Patagonia) has just announced that, starting today, March 16, it will close all its stores in the United States, Canada, Europe (in Italy all stores that do not sell basic necessities are closed by decree for a week) in Australia and New Zealand to counter and limit Coronavirus infection.

For more than 20 years, most of Nike’s ADVs have been designed by the Portland, Oregon, Wieden+Kennedy-based advertising agency. This partnership has produced the most beautiful and iconic advertising campaigns of all time, never directly promoting a product but an idea, a philosophy, and perhaps this is the success of the 10 best Nike commercials ever.

10. Nike Air Huarache – “Instant Karma” (1992)

Directed by David Fincher (Fight Club and The Social Network), this 1992 commercial presents the Huarache line and features the likes of Michael Jordan, Scottie Pippen and Michael Johnson. John Lennon’s Instant Karma accompanies the images in a perfect and evocative way.

9. Agassi vs. Sampras (1995)

San Francisco is the backdrop for one of the most successful commercials ever. Andre Agassi and Pete Sampras compete in an impromptu match between the streets of the Californian city (on the corner of Pine Street and Sansome Street), setting up a net and blocking traffic. Two different styles, two antipodean personalities and two of the greatest players of all time to present the Air Challenge LWP (at Agassi’s feet) and the Air Max2 Spa (worn by Sampras).

8. Nike Football – “Write the Future” (2010)

Awarded at the Lions Cannes Marketing Awards in 2011 and filmed by 5 Oscar winner Alejandro Gonzáles Iñárritu for the 2010 World Cup in South Africa. The protagonists are, Didier Drogba, Fabio Cannavaro, Cristiano Ronaldo, Wayne Rooney, Andrés Iniesta, Cesc Fabregas, Gerard Piqué, Ronaldinho, Franck Ribéry and sees the extraordinary participation of Roger Federer, Homer Simpson and the late Kobe Bryant.

7. Air Jordan IX – “Who is Johnny Kilroy” (1994)

In 1994 Michael Jordan just retired from basketball for the first time, but in the Chicago Bulls he plays a Johnny Kilroy who looks disquieting like number 23. A series of commercials that tell a very funny story thanks also to the presence of a hilarious Steve Martin.

6. Nike Basketball – “Freestyle” (2001)

Jason Williams, Rasheed Wallace, Dawn Staley and Vince Carter are the stars of a memorable commercial. Directed by Paul Hunter, this ADV has as its soundtrack Planet Rock by Africa Bambaataa & The Soul Sonic Force but “remixed” with the squeaking of the shoes on the parquet and the sound of the ball bouncing.

5. Mamba Forever (2020)

Inspiration is forever.

4. Nike Football – “Take It To The Next Level” (2008)

This commercial shot by Guy Ritchie in collaboration with the 72andSunny agency in Los Angeles, is a small masterpiece shot in first person. Perhaps one of the most famous football commercials ever.

3. Air Jordan XII – “Failure” (1997)

Mistakes determine our success. Michael Jordan pronounces his most famous words in a commercial that has become part of the collective imagination.

2. Air Jordan – Michael Jordan & Mars Blackmon (1988-1991)

Spike Lee’s alter ego, Mars Blackmon, and Michel Jordan are the protagonists of a series of memorable commercials that have gone on for four years. These ADVs contributed significantly to making the sneaker game, the incredible global movement we know today.

1. “Just Do It” (1988)

First time ever of Just Do It. Legend has it that the founder of Wieden+Kennedy, Dan Wieden, borrowed these words from death row convict Gary Gilmore (who apparently said “Let’s do it”), but why ruin a good story with the truth? The commercial shows 80-year-old Walt Stack running his 17 miles on the Golden Gate Bridge as he does every morning. Stack, with his 62,000 miles run in his entire life, has been a true icon of the San Francisco running community.

The 10 best Nike commercials ever
The 10 best Nike commercials ever
The 10 best Nike commercials ever
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Human Flow, Ai Weiwei’s book dedicated to refugees

Human Flow, Ai Weiwei’s book dedicated to refugees

Giulia Pacciardi · 1 week ago · Art

In 2017, in collaboration with Amazon Studios, the Chinese artist and activist Ai Weiwei presented the moving documentary Human Flow in Venice.

The film tells the drama of migrants through a journey through 23 countries, from Afghanistan to Sicily, from Kenya to Iraq, from Berlin to the border between Mexico and the United States, with the touching participation of more than 600 refugees and humanitarian workers.

It is news of the last few days, however, the decision of Ai Weiwei to transform the documentary into a book: Human Flow: Stories from the Global Refugee Crisis.
Inside the tome it will be possible to read more than a hundred interviews that the artist made during the trip, accompanied by 44 black and white photos that he took himself during the shooting of the documentary.

All the unpublished material tells the story of men, women and children who are forced to travel for years for miles and miles, making their homes refugee camps and other places that can hardly be considered a good place to stay.

If you want to buy the book you can go here.

Human Flow, Ai Weiwei’s book dedicated to refugees
Human Flow, Ai Weiwei’s book dedicated to refugees
Human Flow, Ai Weiwei’s book dedicated to refugees
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TENET, the new film by Christopher Nolan

TENET, the new film by Christopher Nolan

Giulia Guido · 6 days ago · Art


The closure of cinemas and the production stop does not stop Christopher Nolan. The release of his latest film, TENET, does not seem to change. The appointment remains for next July 17 and to confirm this is the new official trailer, which reveals much more about the plot. Watch it below!

We’ve been waiting for him for three years, since the release of his latest film Dunkirk and now he’s finally here. Yesterday the official trailer of Christopher Nolan‘s latest pharaonic feat was released, which, as his films are used to, gave us an indescribable rush of adrenaline, but raised a thousand questions.

TENET, which will be released in cinemas on July 17, 2020, promises to be a scientific thriller in which there will be a good dose of action, a world conflict at the gates and the inevitable time swings to which Nolan has become accustomed.
Two international spies are sent out to stop ‘World War III’ at the hands of a mysterious threat, using the unique technology of time-reversal” so cites the officially released plot.

The two main characters are played by John David Washington and Robert Pattinson are joined by an exceptional cast including Kenneth Branagh and Michael Caine, two veterans of Nolan’s films.

Ladies and gentlemen welcome to the afterlife.

TENET, the new film by Christopher Nolan
TENET, the new film by Christopher Nolan
TENET, the new film by Christopher Nolan
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Testimanifesti, there are phrases that deserve a Manifesto

Testimanifesti, there are phrases that deserve a Manifesto

Emanuele D'Angelo · 6 days ago · Art

Cubic characters, phrases that go straight to the point between colors and shapes of all kinds, this is the essence of testimanifesti.
There are phrases that sometimes deserve more than just a normal drawing, phrases that should be repeated endlessly to never forget them.

Everything comes from an idea of Marco Petrucci, a young graphic designer, who sometimes ironically, sometimes a little more serious with his posters addresses current issues.

Phrases but not only, in the feed we find posters of films, TV series, songs and much more, there is no lack of historical and political references as in the iconic poster “The first partisan” dedicated to the historic secretary of the Socialist Party Giacomo Matteotti.

The phrases of texts are many, the content is really varied but never trivial, the certainty is that they all deserve a poster.

Testimanifesti, there are phrases that deserve a Manifesto
Testimanifesti, there are phrases that deserve a Manifesto
Testimanifesti, there are phrases that deserve a Manifesto
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Nike launches new Never Too Far Down campaign

Nike launches new Never Too Far Down campaign

Giulia Pacciardi · 3 days ago · Art

Sweat, tears, joy and pain.
The lives of professional athletes are punctuated by ups and downs, the most unbridled cheering, the front pages and trophies, but also those moments when a mistake, a defeat or an injury determines, for others, the end of an entire career.

And it is precisely to all the athletes who never gave up that Nike decided to take inspiration for the new Never Too Far Down campaign.

A campaign told by LeBron James with the participation of world-famous athletes such as Serena Williams, Tiger Woods, Cristiano Ronaldo, Rafael Nadal and many others.
One clip after another of the worst and best moments of their careers, in a crescendo of emotions and thrills.

“But it’s when we’re given no chance that we somehow found that last bit of strength to keep fighting. And then we did what no one thought we could, not even ourselves. We came back from the impossible.”

LeBron says when the images of the most difficult moments, leave room for comebacks, for the strength of mind and the joy of having made it when it seemed no longer possible.

A campaign launched by Nike at a time when sport, and everything about it, has come to an sudden halt.
A time when all the stadiums and fields in the world have stopped, have been closed due to the spread of coronavirus.

“Right now we’re fighting for something much bigger than a win or a championship. But if we learned anything from sports, it’s that no matter how far down we may be, we are never too far down to come back.”

Nike launches new Never Too Far Down campaign
Nike launches new Never Too Far Down campaign
Nike launches new Never Too Far Down campaign
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