Discover the new 997 Sport by New Balance

Discover the new 997 Sport by New Balance

Giulia Pacciardi · 7 months ago · Style

For the Fall 2019, New Balance introduces the new 997 Sport, a brand new silhouette inspired by the classic 997 but with a much more modern and contemporary look.
The new model, available from July 13 in New Balance stores and selected retailers, presents innovative technologies mixed with those of the heritage derived from the reinterpretation of the New Balance Suspension System 90/00 years. 

The upper pays homage to the 997 Original but is characterized by some details that make the sneaker much more tapered than the previous ones.
The new 997 Sport is available in a unisex version, in shades of fuchsia and green, and in three models for men and three for women.

But, in addition to the new model in 7 colorways, New Balance also offers two total freestyle looks that include for men the black and green NB Athletics Classic Hoodie, the NB Athletics Windbreaker Pant and for women the white NB Athletics Classic Fleece and the black NB Athletics Classic Logo Legging.

Discover the new 997 Sport by New Balance
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Discover the new 997 Sport by New Balance
Discover the new 997 Sport by New Balance
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Calcetto Eleganza and RETROSUPERFUTURE at OSS 2019

Calcetto Eleganza and RETROSUPERFUTURE at OSS 2019

Giulia Guido · 7 months ago · Style

After playing in stadiums and fields all over Europe, Calcetto Eleganza arrives in Sicily on the occasion of Ortigia Sound System 2019 and does so presenting a special collaboration and one of the most evocative tournaments among those already organized.
On Thursday, July 25, in the setting of the Lido OSS in Marina di Ortigia, the Milanese team will take to the field against the French Le Ballon FC, the American Guerrilla FC, and the home team OSS FC for the “The Island Football Tournament“. 

 
 
 
 
 
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Un post condiviso da Calcetto Eleganza (@calcettoeleganza) in data:

During the 3-on-3 tournament, the collaboration with the eyewear brand RETROSUPERFUTURE will be officially presented.
Infact, for the occasion, RETROSUPERFUTURE has decided to dress the team by revisiting its typical total black kit, adding to it the purple/black shades and the RSF logo.

“RETROSUPERFUTURE is renewing its communication throughout its platforms and has seized the occasion of Calcetto Eleganza at Ortigia Sound System — a festival with which it is already partnering — to play with an exclusive football jersey that contaminates the iconic total black Calcetto Eleganza’s kit with the elements of its own renewed branding: the new
RETROSUPERFUTURE naming, purple-black colours, and RSF logo.” — says Andrea Codurri, Head of Marketing of RETROSUPERFUTURE.

Here you can get a small preview, but if you are in Ortigia do not miss the appointment with “The Island Football Tournament” on July 25, from 6:00 pm to 9:00 pm.

PH: Enrico Mondelli and Matteo Bianchi

Calcetto Eleganza and RETROSUPERFUTURE at OSS 2019
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New Balance celebrates grey with 5 iconic sneakers

New Balance celebrates grey with 5 iconic sneakers

Giulia Pacciardi · 6 months ago · Style

Introduced for the first time in 1980, the colour grey soon became synonymous with New Balance, not just a simple shade, but one of the symbols of the brand’s heritage.
For this reason, on the occasion of Grey Day scheduled for September 5, the Boston brand decided to celebrate its color globally with launches and events.
For Italy, they choose the five silhouettes that best represent the authenticity, innovation and lifestyle, characteristics of which NB is the spokesperson.

Among these we find the 990, released for the first time in 1982 with a much higher price than that of its competitors, but now in its fifth version, the 997 that in 1991 surprised all fans for its pioneering approach and the 997 sports, a unique and irreverent lifestyle reinterpretation of the 997.

But not only that, for the Italian event to be held in Milan by Special Sneakers Club, New Balance wanted to involve three personalities able to reinterpret in a creative way the color gray, the artists Cristina Troisi and Vittoria Xerra and the cook Marcello Calabrese.
Cristina, photographer and video artist has created the artwork “Echo Chamber“, a tale of memories, sensations, and visions, in which images blend with sounds in an abstract space.
The project of the artist Vottoria Xerra, on the other hand, has been translated into the creation of shopping bags characterized by contrasting graphics, complementary images, and pattern games.
The Milanese chef Marcello Calabrese, a fan of the brand, delighted in the creation of finger food where everything, from the ingredients to the presentation of the dishes, revolves around the shades of gray.

The sneakers will be available from 5 September at the Special Sneakers Club and in the New Balance single-brand stores, while the works will be visible to the public in the days following the event, from 6 to 8 September at the Special Sneakers Club.

Happy Grey Day!

New Balance celebrates grey with 5 iconic sneakers
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New Balance celebrates grey with 5 iconic sneakers
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Find out what happened at Ginnika 2019

Find out what happened at Ginnika 2019

Collater.al Contributors · 5 months ago · Style

Last weekend in Rome was held the sixth edition of Ginnika, which is among the first Italian conventions dedicated to urban culture and all its facets. Founded in 2014 as an exhibition of sneakers, over the years it has grown to become a meeting point for fans, companies, artists and all the realities that make up this world.

We at Collater.al went for a tour of the capital and between a beer and another, a conference and a basketball game, we took some photos and made a recap of how these two days of exchanges of ideas and opinions were.

Among the various artists and personalities who held a dialogue with the public were Boogie – street photographer from Belgrade -, Simone Legno founder of Tokidoki, Kish Kash and Leo Mandella for a dialogue between old and new generation, Jay Smith and finally the artist Jeremy Fish. Among the various activities, among people who skated at the last trick, there were also basketball games dedicated to disabled children, a really nice and constructive initiative for all participants, players and spectators.

The DJs accompanied the days with great music and among the participants, there were the guys from Touch The Wood and Smash – evenings of Roman nightlife. In the evening some famous brands paraded, but also the various present at the marketplace exhibit during the day. The highlights were also the live performances of Speranza, Ernia and Gianni Bismark.

Text and photo by Elisa Scotti

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Tyler, The Creator x GOLF LE FLEUR x Converse Chuck 70

Tyler, The Creator x GOLF LE FLEUR x Converse Chuck 70

Collater.al Contributors · 5 months ago · Style

Tyler, The Creator renews its renews collaboration with Converse, this time launching a “Chuck 70“, unlike the previous “One Star“, blue with flaming pattern and the unmistakable sole, its trademark, covered with stylized flowers in cherry red. The images can be traced back to his apparel line Golf Wang which refers to the third album of the 2015 rapper, Cherry Bomb.

The graphics are bold and bold. Remaining true to his origins, Tyler has placed on the upper in blue-turquoise canvas, the flames in orange and red in contrast. The laces and the midsole are in white, the black finishes allow to balance the visual importance of this shoe. We are confident that the creative partnership between the two brands will continue to evolve in the future.

The shoes will be out by October 12th.

Text by Elisa Scotti

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