Audi invites people to go back in time to when they were children and play with sand thanks to a new project that links virtual reality and the SUV Q5.

The Enter Sandbox experience, developed by the Polish creative agency Pol and produced by MediaMonks, begins with this premise: Won’t we be happy to be able to drive a real car on those sandy streets we dug from children?

 This reality, launched in the most important Audi dealership in Oslo – but ready to go itinerary, invites participants to enter the sand fence and design their custom track.
The sand is then carefully scanned by a sensitive camera able to depth variations, which then renders the virtual world exactly as required. In order to capture every detail and reproduce perfectly every single curve, the sand is bombarded by special infrared rays that “report” to the motherboard over two hundred thousand points of measurement; These data are then used to recreate the 3D model that moves into the virtual environment in question.

After building their own route, pilots can sit in the VR Chair and wear their VR Oculus Rift and enter the virtual world they have recreated. The experience has been designed to simulate an Audi Q5 as the one we see every day: from the feedback on steering, to sound, and dynamics.

Tells Tommy Jensen, marketing manager of Audi Norway:

“For many of us playing karts in the sand is a distant reminder, it’s an opportunity that rarely occurs, especially after a certain age.”

“The Sandbox 2.0 is a toy for everyone, a platform for rediscovering driving pleasure and demonstrating the potential of the Q5 and its Quattro technology in a fun and accessible way to everyone.”