They kicked off at the end of Paris Fashion Week throwing a rave at Le Depot – iconic gay club located in the heart of Le Marais. Berhasm is the collective under which fashion, underground art and music come together. Started earlier this year in Moscow, where it’s currently based, from the initiative of designer Beso Turazashvili, it groups various artists, musicians and photographers gravitating between Georgia, Russia and Ukraine. A generation of creatives grown up under the shadow of the soviet government, driven by the desire of claiming their human rights and standing against political and sexual oppression, still palpable in these areas. Beso Turazashvili is the project founder, whose initiative derives from discussions among various voices of eastern europe’s creative queer scene and the need of letting them resonate within a global audience.
The one thing that unites us and all of Berhasm’s collaborators is the fight for freedom and equality. And yes, there is still much to fight for in our part of the world.”
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Self-defined as a digital group where market trash meets pop and techno culture, they’re open but, at the same time, selective. Some members met at the various parties of the environment, while others met through social media. A good part of what they do, in an era that allows us to, is done digitally. The collection is made of the ensemble of micro collaborations between the different components of the group and consists in a wardrobe of all the elements you should wear at their parties: oversized sweatshirts, crop tops, shell-suit tracksuits, fishnet tops, tank tops and t-shirts showing photography and artwork of the various members of the group, completed by cutting slogans like “I fucked your boyfriend”.
Among others, photographer Alan Dorodnyh is part of the group, author of the first brand’s SS19 campaign Afterparty. Dorodnyh is renowned for his portraits depicting the intimacy of masculine beauty. In this case, the subjects are two boys and one girl captured in what looks like the immediate return from one of Berhasm’s parties.
Text by Enrica Miller