When we saw images of Britney Spears‘ collaboration on the Welcome Skateboards Instagram profile a few days ago, we couldn’t believe it. After a quick search, we discovered—thanks to Highsnobiety—that this is an entirely unexpected collaboration, announced just shortly before its launch on the site. «The collaboration is a testament to how seemingly polar opposite subcultures can coexist and enrich each other,» stated the brand in the press release accompanying the announcement. Let’s find out what it’s all about.
Britney’s Collaboration with the Skateboarding World
Clearly, ’90s and early 2000s vibes dominate the details of this collaboration, which consists of no less than 25 pieces, all of which can be discovered here. This is the first time the mega pop star has ventured into the world of skateboarding, and Welcome Skateboards has cleverly centered this partnership around Spears’ most iconic musical moments. The collection includes not only skateboards but also caps, t-shirts, sweatshirts, and a water bottle. This collaboration was also brought to life by Bravado—a brand management agency that has previously launched KidSuper, the streetwear brand of 21 Savage.
The Best Collaborations Are Always the Unexpected Ones
Highsnobiety’s reflections on this partnership, which sees Spears and Welcome Skateboards together, seem to clarify that the best collaborations are always the unexpected ones. We must not forget the (at times truly magical) influence Britney continues to have on us, despite all the sad events that have surrounded the pop star over the past fifteen years. Y2K influences are not just symbols of a bygone era but actual pieces of pop music history that we will never forget.
