Art Build The Future, the Lego campaign where children build their future
Artcampaignlego

Build The Future, the Lego campaign where children build their future

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Giulia Pacciardi
Build The Future, la campagna Lego in cui i bambini costruiscono il loro futuro | Collater.al

There are dreams we believev in ever since we were kids.
Without knowing what they are going to mean, but we already believe in it.
There are doctors, dancers, astronauts, rock stars, firefighters, writers, painters.
There are dreams and then there are all the bricks that need to build them.

Build the Future, the Lego campaign curated by the Ogilvy agency in Bangkok, tells in an emotionally way, and through unique images, exactly this.
It tells of three children who rearing their heads out of their buildings blocks that represent what they want to become, that brick after bricks have begun to build.
Huge buildings block, much bigger than them, still unfinished.

As if to say that thepath is still long but that it is never too early to start dreaming.

Build The Future, la campagna di Lego in cui i bambini costruiscono il loro futuro | Collater.al 1 Build The Future, la campagna di Lego in cui i bambini costruiscono il loro futuro | Collater.al 2 Build The Future, la campagna di Lego in cui i bambini costruiscono il loro futuro | Collater.al 3

Artcampaignlego
Written by Giulia Pacciardi

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