Design The Unique Visual Language of Can Can Press
Designgraphic design

The Unique Visual Language of Can Can Press

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Collater.al Contributors

Born in the heart of Mexico City, Can Can Press is much more than an independent publishing house. Founded in 2017 by Gabino Azuela and Jackie Crespo, it is a constantly evolving project: a creative studio, a print shop, an open workshop, and a hub of ideas with a distinctive visual language. Anyone visiting their Instagram profile quickly realizes that this is not just about printing, but about a consistent, bold aesthetic deeply rooted in the Mexican urban and cultural context.

Can Can’s approach stems from a passion for risograph printing—a technique that embraces imperfections, vivid layers, and sharp contrasts. It’s a choice that is not only technical but also poetic. From the very beginning, Gabino and Jackie used this medium to produce prints, zines, posters, and to offer workshops on the art of printing. But as Jackie tells us, the project soon went beyond the limits of paper, embracing a multidisciplinary vision that touches on visual identity, art direction, editorial design, and even fashion.

Yes, because Can Can Press also has an alter ego in the world of streetwear, as Crespo told It’s Nice That: it’s called Underground Souvenirs, and it started almost as a game—a graphic experiment. Today, it’s a real brand that redefines the concept of a souvenir, turning it into a design object.

The visual universe of Can Can is heavily inspired by the urban fabric: from hand-painted rótulos on walls to the products of magical shops in local markets, and even to vernacular architecture. There is a narrative strength in every project, a desire to tell the story of the chaos, beauty, and contradictions of a city pulsing with creative energy. In a world where everything tends toward uniformity, Can Can Press stands as an authentic point of reference: a project unafraid to get its hands dirty with ink, one that has managed to turn its aesthetic into a recognizable and magnetic language.

Designgraphic design
Written by Collater.al Contributors

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