Style The Chinese New Year is a fashion affair
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The Chinese New Year is a fashion affair

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Giulia Pacciardi
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While for many of us February 5 is a day like any other, for the Chinese population it is nothing less than New Year’s Eve, they greet the Year of the Dog to enter the Year of the Pig, a symbol of luck and wealth.
If, however, until a few years ago this event concerned only those who actually celebrate it, today it has become an object of vent for the world of fashion, which, the months and weeks that precede it, launch capsule collections and limited editions one after the other.

We selected our favorites, from the collabo of the Dover Street Market New York, adidas and Nike, to Gucci and Louis Vuitton.

DSMNY

Born from the mind of Rei Kawakubo, also the founder of the Japanese brand Comme des Garçons, Dover Street Market New York has collaborated with more than 10 brands for its themed capsule collection. Here you can find all of them, here, instead, is our personal shortlist made up of Nick Cave, Bape, and Clot.

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Gucci

Alessandro Michele, Gucci’s creative director, seems to have developed over the years a real obsession with the Chinese New Year. After the collection launched on the occasion of the Year of the Dog, now it’s time for the Year of the Pig. More than complete and more than themed, there are also Disney “three little pigs”.
Even if we’re not sure, they have so much to do with it.

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Louis Vuitton

More minimal Louis Vuitton who, for the occasion, thought of a keychain that follows the shape of the animal. 

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adidas

Pharell returns to work with adidas and launches the Hu Pack, consisting of the SolarHi Gilde and BYW, both inspired by Chinese colors symbolism where red and gold bring good fortune and happiness.

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Nike

Nike also launches its limited edition but does not stop to celebrate the zodiac sign of the pig, in fact, it is inspired and pays tribute to all of them, also using traditional techniques of Chinese manufacture as the Bai Jia Yi.

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Purlicue x Vans Old Skool “Year Of The Pig”

Vans teams up with the Chinese brand Perlicue and dedicates three pairs of its most iconic sneakers to the big event, all characterised by the writing under its sole “the fat year” and by colours that recall Chinese culture or a more classic and perfectly coherent “porky pink”. 

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Reebok Instapump Fury “Chinese New Year”

Gold and white for one of the most popular sneaker of the brand, the Instapump Fury, already protagonist of many collaborations, joins the Chinese celebrations focusing on the color symbol of wealth.

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maharishi 

A collection full of interesting references, such as the embroidery on the back of the travel jacket inspired by the classic Chinese nove Journey to the West or the use of the ancient Chinese technique of cutting paper used to create beautiful details.

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But in addition to capsules and limited editions, many brands have decided to celebrate the advent of the Chinese New Year reinterpreting also one of the most typical customs of this holiday, the hóng bāo.
Celine, Fendi, Loewe, Givenchy, Cartier and many others, have made available to their customers small red envelopes that recall those, much simpler but full of money, that the Chinese people exchange as a good omen for the coming year.

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Styleclothingfashionstyle
Written by Giulia Pacciardi
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