The use of color can be a bold declaration of one’s own design and convey great optimism. They know well Ana Hernàndez and Christophe Penasse who in 2010 founded Masquespacio, a creative studio based in Valencia that signs each project through a bold use of color and a fresh and innovative approach.
Industrial aesthetics, 70’/80′ touch and Memphis coexist harmoniously managing to create fun atmospheres without ever exceeding. A balanced alternation of different references that make each project unique.
They can reinterpret a brand or a place. Here is a bar selling Piadine in Lyon or a shop specializing in iPhone repairs can become an example of avant-garde interior design, exciting and modern projects that can also keep some elements of the past.
Chris: When Ana finished her interior design studies in Spain we were in the middle of a financial crisis. The only works available concerned the more technical part of interior design and Ana wanted to be a designer. We have always had an entrepreneurial spirit so we decided to start our own studio.
What did you want to be as a child and how did you become a designer?
Ana: My mother is a floral designer and from an early age I helped her to organize work events. I always knew I wanted to do something creative and at the age of 17, I decided to move from Colombia to Spain to study interior design. Once I finished my studies, I founded Masquespacio.
What kind of work methods do you follow for each of your projects?
Chris: First of all there is a phase of customer knowledge. We investigate the company, products, and customers in depth. This is the starting point for each of our projects.
Ana: After this first phase begins that of inspiration during which we study content on blogs in magazines and social media. It all takes about a week. Once inspired, we start to design. Our projects are developed directly in 3D and we can make up to 70/80 sketches before reaching a final result.
How would you define your design?
Ana: Full of emotions … and maybe a little color …
Chris: Tailored to each customer.
Color is the protagonist in all your projects. Saturated tones that translate into fresh and innovative concepts. What drives your every choice?
Ana: Our choice is mainly driven by the previous survey on the activity of our customers and their potential customers. Following this survey will be the customer trends that will define the color combination.
You have designed a collection of furniture for Houtique inspired by the 70s. How was the idea born?
Chris: The funny thing is that the first products we designed for Houtique (Wink + Arco collection) were not intended for sale but developed for a private interior project, then it was decided to create the collection
Ana: The whole concept of the store has references to the ’70s and was inspired and translated into Wink and Arco’s drawings.
What is your point of view on the creative world of today?
Ana: We fight a bit because the fact of being creative is sometimes seen as a job, like that of an employee at the post office. In our opinion, creative people are passionate people who put their dreams and passion for what they do on anything.
Chris: I think that with technology and robots that reduce jobs creativity is one of the most important aspects to continue to evolve as a person in a digitized world.
What are your sources of inspiration?
Ana: Alexandre de Betak.
Chris: Virgil Abloh.