Do you want a house for free? With DIESEL it’s possible, all you need is a T-shirt for just $1,049,000.
It was November 2018, when the globally known Italian company and brand announced its entry into the real estate world and today, exactly one year later DIESEL, together with Bel Invest, is ready to sell the first apartments of its condominium in Miami.
In the Wynwood district, one of the richest and most beautiful in the American city, from where you can enjoy both a wonderful view of the ocean and wide green spaces, the building signed DIESEL offers all the comforts, from the swimming pool to the gym, from a meditation room to an open-space used as an art gallery.
For the official launch of this project, DIESEL has thought of a very original campaign that manages to keep the focus on the apparel entitled “The Condo T-shirts–The Most Expensive T-Shirts Ever“. In practice, 143 T-shirts have been made with the prints of the apartments for sale, which will have a cost ranging from $ 449,000 to $ 5,500,000.
Actually the price is a bit high, but if we take into account that you will receive a free house we can consider the t-shirt literally free.
The photo campaign created by the creative agency SMALL and photographer Hernan Corera will be presented today at Art Basel in Miami, while the t-shirts will be available from December 4 exclusively at the Diesel Wynwoon Condominium.