The BBC’s brilliant campaign for the Dracula series

The BBC’s brilliant campaign for the Dracula series

Giulia Guido · 2 months ago · Art

From tomorrow, Saturday, January 4, will be available on NetflixDracula” the new and highly anticipated series signed by the creators of Sherlock, Mark Gatiss, and Steven Moffat. While the streaming giant took care of online advertising, the BBC, producer of the series, has created an “analog” campaign through a series of billboards placed in London and Birmingham.

The BBC Creative team wanted to challenge digital, creating a billboard capable of changing images without the use of technology, screens or anything else.

But how to do it? Easy, by playing with light.

Yes, during the day, with lighting coming from above, the billboard seems to be pierced by wooden poles; at night, when the light comes from the left, the shadows of the poles reveal Dracula’s profile with sharp teeth.

BBC Creative director Olly Harnett told The Drum: “Our campaign for Dracula leaves the audience in no doubt, they can expect something fresh and unexpected from this extraordinary adaptation of the classic vampire“.

Check out the campaign below and watch the Dracula trailer!

The BBC’s brilliant campaign for the Dracula series
Art
The BBC’s brilliant campaign for the Dracula series
The BBC’s brilliant campaign for the Dracula series
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Diana Yevtukh, the artist who embroiders the trees

Diana Yevtukh, the artist who embroiders the trees

Giulia Guido · 2 months ago · Art

There are those who look at the trunk of a tree and can’t see anything, those who get lost in its thousands of cracks and shapes and those who see endless artistic possibilities. Diana Yevtukh belongs to the latter category, for her, the holes and missing parts of the tree barks are only empty to fill, scars to heal. And what better way to stitch a wound than with a needle and thread? 

Like a surgeon in the operating room, Diana makes perfect, accurate embroidery designed to fill that void. Her art form is not meant to replace nature, but to complete it, bringing new life. 

With her colorful threads, the young artist fills these spaces with flowers and flower arrangements, but also with body parts such as a hand, an eye, or a heart. The idea on which Diana’s artistic production is based is that we are all part of nature and we human beings, who have the possibility and the ability to guard and take care of what is around us, also have the responsibility to heal wounds and stop the violence. 

If you are curious to discover other works by Diana Yevtukh go to her Instagram profile

Diana Yevtukh, the artist who embroiders the trees
Art
Diana Yevtukh, the artist who embroiders the trees
Diana Yevtukh, the artist who embroiders the trees
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 2 months ago · Art, Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs. 

For this InstHunt collection of this week we have selected your 10 best proposals: @setteventitre, @geidbick, @erikaconlaci, @augustinegirbalazparreen, @didierbarontini, @annamaria_naso, @allecossu, @altrovero, @nico.raina.photography.

Tag @collateral.photo to be selected and published on next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Art
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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Glass Corner, Peter Hoffman’s gaze through the glass

Glass Corner, Peter Hoffman’s gaze through the glass

Claudia Fuggetti · 1 month ago · Photography

The fogged glass becomes a canvas on which to paint in the photographic series Glass Corner, created by Peter Hoffman. A photographer, artist and educator from Durham, North Carolina, Peter has an eclectic and highly experimental attitude, which he seeks to develop through the original representation of places, situations and contexts.

Glass Corner is the name of the eponymous book of images that were taken through a window during the winter, which the artist spent in Chicago.

The work is a meditation on surface, environment, gesture and color, with consideration to how the window paradoxically connects and separates people in the public space.

Take a look at Peter’s Instagram profile here.

Glass Corner, lo sguardo di Peter Hoffman | Collater.al
Glass Corner, lo sguardo di Peter Hoffman | Collater.al
Glass Corner, lo sguardo di Peter Hoffman | Collater.al
Glass Corner, Peter Hoffman’s gaze through the glass
Photography
Glass Corner, Peter Hoffman’s gaze through the glass
Glass Corner, Peter Hoffman’s gaze through the glass
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SLANT, Aaron Schuman’s photographic project

SLANT, Aaron Schuman’s photographic project

Giulia Guido · 1 month ago · Photography

American photographer, writer, and curator Aaron Schuman was born in Amherst, a small town in Massachusetts, the same small town that gave birth to Emily Dickinson on December 10, 1830.

It is to her, but also to Amherst itself, that Aaron pays homage in his latest photographic series SLANT. The whole project was born from the “Police Reports” section of a local newspaper, a weekly collection of crimes or even just suspicious events that occurred in the city. In 2014, the photographer started to cut out these blanks and store them, without yet having an idea on how to use them.

It wasn’t until later, after taking a series of photographs taken in the streets around Amherst, that he came up with the idea of accompanying the images with police reports, creating an association of elements with something in common, but not perfectly matching, just like Emily Dickinson’s famous slant rhyme.

Imperfect rhymes, or slant rhymes, are made up of words that sound the same. These assonances, then, can link two words, but also word and image; it is Dickinson herself who says this in the poem Tell all the truth but tell it slant.

Tell all the truth but tell it slant —
Success in Circuit lies
Too bright for our infirm Delight
The Truth’s superb surprise
As Lightning to the Children eased
With explanation kind
The Truth must dazzle gradually
Or every man be blind —

In the same way as Dickinson, Aaron Schuman has created such a profound link between image and text that he has created a whole story that is composed of Amherst facts and Amherst photographs, but far from the true story of Amherst.

The final result, published in the book SLANT, begins as a reportage of a small town like many others but ends up being a reflection on the thousands of false news stories we are surrounded every day.

SLANT, Aaron Schuman’s photographic project
Photography
SLANT, Aaron Schuman’s photographic project
SLANT, Aaron Schuman’s photographic project
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