Among the iconic sneakers of NBA basketball since the mid-1980s is no doubt the adidas Rivalry, launched in 1986 at the feet of Patrick Ewing. The NBA star – twice Olympic gold medalist (Los Angeles 1984 and Barcelona 1992), Hall of Famer and 11x All Star – has made the Rivalry’s name unmistakably linked to parquet floors all over the world, from the United States to European arenas, becoming an iconic silhouette for adidas and all basketball fanatics.
adidas is now launching a new campaign together with Foot Locker to tell a new chapter of the Rivalry, giving everyone a chance to win a seat at Europe’s most important basketball event: the Euroleague final four.

adidas and Foot Locker are taking their community straight to where great athletes compete for the European championship. From March 29 to April 12, 2023, by purchasing a Rivarly model at Foot Locker stores on Via del Corso in Rome or Corso Vittorio Emanuele II in Milan you will participate in the Rivalry Court Games.
Each customer, along with the pair of sneakers will be issued a scratch card to scratch that could be a pass to the Euroleague. Scratched the scratch card a series of numbers will appear, challenge is to manage to total a number equal to or greater than 12, if so, you can ask for your ticket to the most important basketball competition in Europe, wearing that sneaker born on the basketball courts and with which he continues to have a special bond.

In addition to those already mentioned, the other stores where it will be possible to join the Rivalry Court Games are:
– Padova – Piazza Garibaldi, 11
– Bergamo – Orio Center, Via Portico, 60
– Como – Via Plinio, 13
– Roma – Via Ottaviano 1/3, Piazza del Risorgimento 22/26
– Torino – Shopville Le Gru, Via Crea, 10
– Napoli – C.C Giugliano In Campania, Via Santa Maria a Cubito
– Marghera – Via Pietro Arduino, 20

Saint Laurent, in the person of its Creative Director Anthony Vaccarello, invited Ghanaian photographer born in 1929 James Barnor – the first photojournalist from his country-to exhibit some 20 photographs within the exhibition spaces of the Saint Laurent Rive Droite boutiques in Paris and Los Angeles.

At 93, Barnor still stands as a shining example of a forerunner of the times; he immortalized his people’s liberation in 1957 from European colonization; worked for the Daily Graphic, an emanation of the Daily Mirror in Africa; for the South African magazine Drum; and founded his Ever Young photography studio in Jamestown, one of the oldest districts in the Ghanaian capital Accra. In the late 1950s he moved to London where he documented the period between 1964 and 1970-the so-called Swinging Sixties, years when the United Kingdom went through enormous social and cultural changes that made it what it is today-as well as the African diaspora in the country. After this period, he returned to Africa where he founded and activated the first color processing workshop bringing a breath of fresh air throughout his country and beyond.

The exhibition hosts a series of the artist’s photographs, both in black and white and in color, through which one can glimpse the incredible naturalness, immediacy and genuineness of his work and philosophy where the subjects photographed range from ordinary people to figures who have made it to the history of our culture such as Muhammad Ali.

“Who is Rod Dixon?” This is the question that Milan’s citizens have seen in recent days around the city. The answer is to be found in the history of Saucony.The brand is celebrating its 125thanniversary by celebrating right in Milan – with a special takeover of the iconic newsstand in PiazzaXXIVMaggio – the figure of the New Zealand athlete defined as the “rockstar of running,” who in the 1980s linked his name and sporting successes to Saucony, giving birth to one of the brand’s most iconic running shoes: the DXN Trainer.

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Rod Dixon has been a true running legend. In 1972 he won an Olympic bronze medal in Munich in the 1500m flat but it was first in 1980, then with his astonishing success in the 1983 New York City Marathon that his talent became linked with that of the brand born on the banks of the Saucony River in Kutztown, Pennsylvania.
The nickname “running rock star” comes from Dixon’s unconventional style and multifaceted talent that has allowed him to collaborate with the “Original Running Brand” as a true designer, creator, tester and face of the DXN Trainer, which Saucony will produce for him for the rest of his career.
On the occasion of this historic anniversary, the model born together with the legend of Dixon makes its return in the Originals collection, the division of the brand that re-proposes classic models of running derivation, reinterpreting them in a lifestyle key.

From March 24 to 26, therefore, Milan is the city chosen to celebrate the return of the DXN Trainer, with a citywide guerrilla marketing activity that will end with an event and DJ set at the newsstand in Piazza XXIV Maggio.
The activity is dedicated to the brand’s entire community of fans and those who would like to discover the story of “The Flying Kiwi” – as Rod Dixon was also called – also told through a special tabloid. 

What were once some of the most innovative performance shoes in the industry, thanks to the collaboration between Saucony and Rod Dixon, are now also a piece of brand and sports history.With the Milan event, what precisely in sports is called “legacy” will be celebrated, a legacy that becomes a model for change, a bar to be measured against; a concept central to the sports narrative and to that of great figures who have innovated their field, icons like Rod Dixon and Saucony.

I have to be honest, I’m a little biased in writing this article, camp collar shirts are my favorite fetish in recent years.

Perhaps best known as bowling shirts, cuban shirts, cabana shirts, alpha shirts or safari shirts, (yes, too many names you are right), shirts characterized by the camp collar have made a comeback as a must-have in men’s wear and beyond.

A casual item that, however, at the same time represents a very valid alternative on occasions when the outfit required is more elegant, a transversal piece if there is one.
As I said, the names this garment carries are many and this is the result of its multifaceted and debated history, but let’s try to shed some light and try to tell the story.

The origins of the camp collar shirt can be traced back to the late 19th century, with some saying it came from the Philippines, some from Mexico, and some saying it originated in Cuba via Spain. I lean toward the latter, partly because it was Cuban workers who popularized it in the United States with the mass exodus to Miami and later to New York after the Cuban exile in 1959.

Called “Guayabera”, the shirt had (and still has of course) an extremely comfortable fit, and that very wide, flat collar gave the wearer a little more “breathing room” while working in the sun and gripped by the scorching heat.

As early as the 1930s, the camp collar became a garment worn outside of work and as an informal alternative to a suit and tie, but it was not until after ’59 that it quickly and permanently conquered the United States as well.

Thanks to breakthrough figures such as Elvis, John Fitzgerald Kennedy, Martin Luther King, Sean Connery’s James Bond, Marlon Brando, Al Pacino’s Tony Montana, Ernest Hemingway, and so many others who routinely wore it in their spare time, the Cuban shirt became the ultimate expression of high-profile casual.

Today the camp collar shirt has forcefully entered the collections of major fashion brands (see Prada with the “Bowling shirts” or Aimé Leon Dore with the “Rico“), empirically substantiating the aesthetic and historical value of an iconic item.