END. and adidas come together once again to present Laundromat, a three-sneaker capsule paying tribute to the washed-out colors of laundry mishaps. We also see a clear reference to the iconic 1980s Levi’s commercial, Laundrette, which we’ve discussed here and here. The collection highlights some of adidas’ iconic models: the Gazelle, SL-72, and Prototype TRX. Specifically, the latter marks a never-before-seen release.
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Inspired by the washing process, the sneakers have been reimagined to mimic the dyeing effect caused by adding a colored sock to a white wash. The SL-72 represents the pre-dyeing stage, arriving in various tones of white and featuring a spacer mesh tongue. Meanwhile, the Gazelle showcases different shades of white and pink suede, creating the impression of red and white socks mixed in the wash. The Prototype TRX takes a similar approach, with gradient shades of green running through the upper part of the shoes.
The Laundromat collection by END. and adidas will launch on October 25 via END. Launches. Apparel in collaboration with about and custom fragrances by Earl of East will also be available for purchase on endclothing.com and in END. stores in London, Manchester, Newcastle, Glasgow and Milan.
