With just a few weeks to go before the start of Milan Design Week, the most famous design brands are preparing their projects, while others have already started – or continue – to publish interesting ones to tell their stories to the outside world, as in the case of lighting company FLOS.
In fact, the Italian brand founded in Merano (BZ) in 1962 a few weeks ago involved two illustrators and a designer for a branding campaign, which resulted in the creation of a comic book, with the experience of a customer and FLOS lamps at the center.
It is a story conceived by British designer Michael Anastassiades, and drawn by the creative duo of illustrator Andy Rementer and American art director with Italian roots Margherita Urbani. The vignettes recount a customer’s experience while showing the ease with which lights can be assembled. A creative and fun idea that succeeds in telling the story of the brand and the features of the products, with a sense of humor and liveliness given by the style of the illustrations, characterized by a varied color palette and elementary lines.
“LET THERE BE LIGHT”
