Fred Perry has unveiled its new 2021 campaign, whose stars together form the world’s biggest virtual band, the Gorillaz.
The band was founded in 1998 by British musician and singer Damon Albarn and artist Jamie Helett and consists of frontman 2D, bassist Murdoc Niccals, guitarist Noodle and drummer Russel Hobbs.
To relaunch the iconic Fred Perry Shirt, the British brand chose Gorillaz for their being a symbol of distinction and nonconformity.
Designed in the 1950s by 3-time Wimbledon champion Fred Perry and worn by generations of rebels, the Fred Perry Shirt, in its Original M12 Twin Tipped and Original M3 One Colour versions, has maintained the exact same aesthetic since it was created over 60 years ago. Still made in Leicester, England, it is a true symbol of subculture uniform with the unmistakable Laurel Wreath embroidered on the chest.
“Obama and Denzel Washington. He was an artist and he had style. He wore an afro, a pair of shorts and, of course, the classic Fred Perry tennis polo shirt. He also made a record called ‘How To Play Tennis’ and I have that record. I don’t know how to play tennis yet however I love that polo, it’s one of my favorite pieces of clothing. Forty-Love to you all…”, said drummer Russell Hobbs, whose voice is that of British producer Remi Kabaka Jr..
The campaign images depict 2D wearing the Fred Perry Shirt M3 One Colour in all-white; Murdoc wearing the M12 Twin Tipped in Tartan GreenIIce/Red; Noodle the M12 in Brighton/Ice/French Navy; and finally Russel the M12 in Maroon/White/Ice.
In addition, each band member did a special interview and made a playlist with their favorite songs. You can listen to the interviews and playlists on fredperry.com/subculture.
The Fred Perry Shirt M3 and M12 are available worldwide at select retailers, online and at Fred Perry stores.