Take an iconic sneaker and OG like Air Jordan 1 and combine it with the aesthetics steeped in history and modernity of the city of Milan, what is born are the Air Jordan 1 Mid Milan that will be launched worldwide exclusively by One Block Down on February 19, 2020.

Air Jordan 1 Mid Milan is characterized by embossed details inspired by the marble of the Duomo that are integrated in the leather and fabric with three typical colors of the monument: bone white, beige and caramel.
To further underline the bond with the city, a leather tag with the words “MLN” is attached to the right shoe, further reinforcing the strong feeling of esteem that Jumpman and Italy share, which began back in 1986.

On the occasion of the launch, One Block Down didn’t set limits and decided to open its historical Air Jordan 1 Mid archive and allow those who will be able to win the Milan shoes to buy one of the most coveted sneakers of the last 10 years.
In the archive, in fact, there are also collaborations with Off-White and Travis Scott and can be purchased again at retail price.
In order to win the chance to buy them, however, you will have to pass a test, score three consecutive shots from different distances, which you can shoot at the basketball court of Via Gaetano Giardino 2.

But that’s not all, One Block Down has also curated an installation inside the Museo del 900 in the occasion of House of Jumpman Milan, where the collection Fight Utility Jordan Women and Air Jordan 1 Milan itself will be previewed for the EMEA public.

Save the date, 19 February 2020, an unmissable day.
We told you.

At the end of last week, through the Instagram account of MM6 Maison Margiela, we discovered that the Parisian brand had just unveiled a collaboration outside of the schemes we are used to seeing on the catwalks.

There is no doubt that outerwear, as well as workwear, already represents the present and the future of the streetwear world. To support this thesis today come the images of the Fall/Winter 2020 fashion show by MM6 Maison Margiela during London Fashion Week.

The French fashion house chose The North Face to upset a lot of dogmas: in 1990 TNF launched the Expedition System line on the market, characterized by a structure of detachable and stackable layers specially designed to face extreme weather conditions. MM6 Maison Margiela and The North Face deconstructed the models and then rebuilt them with the concept of circularity as the focal point. 

What came out is a transversal collection, which does not reflect the ideals of the genre; the choice of a vivid palette reflects that of The North Face in the early 90s, purple, cobalt blue and bottle green but also red, orange and yellow. The insulation of the garments is guaranteed by recycled feathers. 

The two brands have worked a lot on the original idea of the Expedition System, integrating the garments with a system of hinges that allows overlapping several pieces of the collection. 

Tradition, innovation, and awareness are the words that best describe the work done by MM6 Maison Margiela and TNF.

The capsule collection will be available from September 2020.

After a long courtship, an indiscretion that had been circulating for a couple of months was confirmed, the American designer Rick Owens and the Remo Ruffini Moncler brand collaborated on a special project. 

Owens and his wife, Michèle Lamy, undertook a trip, a tour bus starting from Los Angeles airport and arriving at the ranch of the artist Micheal Heizer in Nevada to see a giant work of Land Art on which Heizer has been working for 48 years. 
The bus used by Owens and Michèle has been completely customized and during the trip the two of them wore clothes made by the designer in collaboration with Moncler.

“Moncler approached me about a collab and I took advantage of the moment to ask them to do something different – to customize a tour bus for hun and I to make a road trip from LAX to Micheal Heizer’s ranch in Nevada…Heizer had invited us to see his monumental lans art piece city, 48 years in the making…and I hadn’t been to the west coast since I moved to Europe 18 years ago…”

The customize bus used for the trip and the clothes made will be presented in Milan on February 19th during the Moncler Genius event in Via Molise and can be purchased to order.

Maison Karl Lagerfeld has launched a retro game to promote the new collection.
Users play as the famous Choupette, the late designer’s pet cat, trying to outdo a team of dogs to collect the coveted Karl Koins.
The dog characters are individually programmed to actively chase players as they make their way through the map, a game that takes the concept from the famous Pac-man.

The game will be released online and in-store and will be the first interactive video game of the brand that connects to real life, giving access to some of the items in the collection.
In fact, in a weekly prize draw, players with the highest score will receive a gift card to use in a Karl Lagerfeld store in the UK and Europe.

Every little detail is taken care of, as the shape of the labyrinth of the game is a nod to the architecture of the Karl Lagerfeld Maison building, with the sign, the fence, and the plants artfully arranged to reflect the surrounding environment.
Animations based on the game segments will also feature in the launch campaign for the new online and in-store collection.

A now widespread trend to create video games to promote the new collections, but fashion brands are also increasingly looking at games and gamification as another way to engage fans and refine the design and style they choose.

Maison Karl Lagerfeld is available to play on desktops, tablets, and mobile through this site and also the brand’s social media, Facebook and Instagram, and in-store until March 13, 2020.