GORE-TEX® and climate change

GORE-TEX® and climate change

Andrea Tuzio · 2 years ago · Style

If there is one topic that attracts the attention of the public, the press, and the scientific world, it is climate change. In the last year, above all, consideration has grown exponentially given the criticality that the problem is assuming.

ESA, the European Space Agency, has recently released an animation made with 57 radar images captured by the Copernicus Sentinel-1 satellite over the course of one year, from February 2019 and February 2020. What we are witnessing is decidedly worrying: an iceberg of over 310 square kilometers has detached from the Pine Island glacier in Antarctica. The glacier in question is perhaps the most at risk in the area, it is estimated that if it were to collapse completely, it would trigger a global sea-level rise of 1.20 meters. Since 2012, the Pine Island glacier has poured 58 billion tons of ice per year.

But there was someone who was already at the forefront of climate change awareness thirty years ago. 

In 1989 an expedition through Antarctica was organized. The purpose of this mission was to focus the attention of international public opinion on the signs that climate change was already causing at the time.
Among the main sponsors of that crossing was the W. L. Gore & Associates, well known for the production of GORE-TEX® products.

The American company supplied the protagonists of the expedition with custom-made Trans Antarctica jackets, designed to withstand the extreme conditions of the Antarctic continent. That mission had an unexpected success, it attracted the attention to the problem in a very strong way also thanks to some choices that we could define “marketing”.


For the realization of the jackets specific and unconventional colors were chosen: red, turquoise and purple. This choice was made because these colors for their particular visibility on television, in addition, purple was particularly amplified by the reflective properties of the snow.

All this also gave the mission an appealing aesthetic that not only made the problem of climate change “popular” but also established GORE-TEX® products as a leader in the technical outerwear sector and beyond, a status it still maintains today.

GORE-TEX® and climate change
Style
GORE-TEX® and climate change
GORE-TEX® and climate change
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The book that tells the story of San Francisco in 500 photos

The book that tells the story of San Francisco in 500 photos

Tommaso Berra · 2 weeks ago · Photography

San Francisco is one of the most fascinating cities in the United States; over the course of two centuries it has experienced the entire evolution of American civilization firsthand, fostering the birth of artistic and cultural currents that have marked the ages.
The history of San Francisco and the Bay Area more generally is now told in a beautiful volume published by Taschen and entitled “San Francisco. Portrait of a City.” Through 500 photographs it traces the early years of industrial development and the stories of the free spirits of the 1970s through the lights and fervor of the Roaring Twenties.

The volume contains images from archives and private collections, taken by some of the most celebrated photographers, who over the course of their careers have been inspired by the California city. Inside are portraits of the many innovators who have contributed to the development of the city, a place that represents “a crystal ball in which to see a preview of what will come to us in a few years,” as Michele Masneri had described it in The Passenger magazine’s recent volume devoted to the city.
The 480-page collected shots also show a city skyline far from the one we know today, dominated by the Golden Gate Bridge of which construction work from the 1930s is visible. In addition to the Bay Area’s unique climate, “San Francisco. Portrait of a City” also shows areas the multicultural soul of the city, with images of the huge Chinatown district or Fillmore, the one historically home to Jews and Japanese.
You can purchase the book on the official Taschen website.

San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
The book that tells the story of San Francisco in 500 photos
Photography
The book that tells the story of San Francisco in 500 photos
The book that tells the story of San Francisco in 500 photos
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Japan as seen in infrared

Japan as seen in infrared

Tommaso Berra · 2 weeks ago · Photography

Hashira Yamamoto is a photographer, but he also describes himself as a traveler and researcher. Over the course of his career as an artist, he has visited 41 countries and 161 cities around the world, in which he has shot some of his photo series, to tell stories i cultures and of all the incredible people he has encountered. Over the years he has had a close look at his home nation of Japan, cultivating a passion for traditional landscapes along the Silk Road.
Yamamoto in his Asuka series has reinterpreted the tradition of historic Japanese buildings through an infrared lens, creating a dialogue between ancient and contemporary Japan to an effect that immerses traditional temples and gardens in a glitchy, vaporwave world.

The saturated colors of the photos alter the perception of a solid tradition that in some respects has remained intact over the centuries. Cultural references are not altered, architectures are not emptied of meaning, but rather taken in a new contemporary guise. Hashira Yamamoto had precisely the goal with this infrared lens to enhance even more the quiet and contemplative magic that testifies to the inherent spirituality of the places photographed. 

Japan as seen in infrared
Photography
Japan as seen in infrared
Japan as seen in infrared
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 2 weeks ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week, we have selected your 10 best proposals: @polae.jpg, @laurasole_79, @claudiabellati, @carolinalecce, @eli_rmn, @_eleonoram_, @teresa_scafa, @noemily_ph, @matti_b9, @ele.naus.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 1 week ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week we have selected your 10 best proposals: @zenzeroelimone_, @feebelli, @simeingolo, @davidecannavo, @_barbarac__, @valerycia, @sararotola, @saracamporesi.it, @il_salvo_, @_eleonoram_.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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