Following the topic of the latest campaign, prêt-à-porter, and on the occasion of the upcoming fashion week, Gucci has decided to renew its ArtWalls around the world. The style of the installations is a direct reference, but also a way to celebrate the fashion of the 50s, 60s, 70s and 80s and the looks of the different years.
Almost all of them in black and white, the billboards show models with their hair in cotton and perfectly folded that really seem to have come out of another era, except for their clothes which are part of the new Fall/Winter 2019 collection.
Alessandro Michele‘s goal was to celebrate the Gucci universe in the round and in all its eras through the iconic garments of the house and a way of making fashion, that of prêt-à-porter (ready-to-wear), which places particular emphasis on cuts, the choice of fabrics and the construction of an outfit.
You can find the ArtWalls #GucciPrêtÀPorter in Lafayette Street in New York, Largo la Foppa in Milan and in the Brick Lane area in London. To coincide with the creation of these three works, as many have been inaugurated in Hong Kong, Shanghai, Taipei, and Mexico City.