The outdoor brand that more than any other has managed to climb the phantom peak of high fashion, is certainly Arc’teryx, a company specializing in high performance technical clothing.
Contemporary fashion is permeated by the contamination of different styles and the brand, named in 1991 by Dave Lane and Jeremy Guard, represents a perfect synthesis of current trends that mix streetwear, gorpcore, workwear and of course the outdoor world.
Last weekend, Arc’teryx presented its first surf film, “Happy Recluse”, produced and directed by Nate Laverty and that features brand ambassador and pro-surfer Pete Devries and photographer Jeremy Koreski.
After nearly ten years of searching for the best cold-water waves in British Columbia – Canada’s westernmost province – and in the waters around Vancouver Island, Koreski and Devries recounted, through pictures the former and words and performance the latter, the years of this “Happy Reclues” during which they highlighted the fascination and excitement of cold-water surfing.
“The cold isn’t for everyone. t’s raw, it’s stormy, the conditions rarely align. No one’s going to tell you where the good waves are, it’s hard-earned lessons that get you there. The cold isn’t for everyone, but it’s for me”, Devries says.
The nine-minute film is the result of a series of trips to the late 2020s: “The weather and waves mostly cooperated, but like so many exploratory surf trips, we caught a glimpse of what we were looking for, just enough to keep us wanting more”, Koreski wrote on his website.
Below you can take a look at “Happy Recluse”, Arc’teryx’s debut in the surf films, enjoy.