Heritage and evolution, how HYKE conquered the world

Heritage and evolution, how HYKE conquered the world

Andrea Tuzio · 2 months ago · Style

A few days ago, HYKE‘s collection designed for Moncler Genius was unveiled.
In the press release accompanying the collection, HYKE’s aesthetic is described as understated and sophisticated, minimal and utilitarian, and their focus on performance blends perfectly with the spirit of Moncler.

 
 
 
 
 
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Un post condiviso da HYKE (@hyke_official)

Starting from this collaboration, we decided to go to the discovery of HYKE to better understand what features have led the Japanese brand to conquer the world starting from the passion for vintage.

Founded by designers Hideaki Yoshihara and Yukiko Ode in 2013, the Tokyo based brand represents a unicum in the fashion system landscape. Simplicity, extreme attention to fabrics, embroideries and finishes and a marked delicacy despite the constant maintenance of the utilitarian factor, represent the world around which HYKE’s collections are built.

Heritage and evolution are the cornerstones of Yoshihara and Ode’s creative process, the garments are inspired by different silhouettes from the two designers’ vast vintage collection, continuously revisited by evaluating the history of each item and its transition into contemporary lifestyle.
In 1997, a passion for vintage workwear, uniforms and sportswear more generally, prompted Yoshihara and Ode to open their vintage shop Bowles in Tokyo, and later to establish their first brand Green. After stopping the collection for three years to devote themselves to their families, the designers decided to get back to work, but instead of starting again with Green, the creative duo decided to create a new brand, HYKE, as a synthesis of the new beginning and evolution of their design and study done over the years.

 
 
 
 
 
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Un post condiviso da HYKE (@hyke_official)

“We are often influenced by old things. Whether it’s work, military, sports or other uniforms, we draw inspiration from old clothes whose techniques and historical background we research. We analyze fabrics, patterns, and accessories as raw materials, and then rework them into new forms through our filter of ideas”.

Twenty years ago, back in the days of Bowles in Daikanyama, the two designers talked about their relationship with vintage and what prompted them to embark on their own project, showing the almost morbid relationship the Japanese have with vintage clothing.

“We would go and buy only the best clothes from overseas and then put our favorite items on display in the store. However, it made us very sad when these items were sold, so it may have been that the vintage clothing business wasn’t for us. When we found clothes that we liked, we didn’t want to sell them to anyone else. Instead, we decided to create clothes that contained the essence of what we liked, and that’s how our first brand was born, Green”.

 
 
 
 
 
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Un post condiviso da HYKE (@hyke_official)

Green‘s first collection signed by Ode and Yoshihara arrived in 1998 and was presented during the Tokyo Collection – what is now Tokyo Fashion Week – immediately gaining great success thanks to the wave of novelty that they managed to convey. 

After the Spring/Summer 2009 collection came the stop of almost three years for the reasons we described above and in 2013 they returned with HYKE.

“We started by doing one thing at a time, to go step by step, like we did in the early days of Green. The name ‘HYKE’ is just an arrangement of the letters of our names, so there’s really no particular meaning behind it. We believe that when producing something, it’s best that the brand name doesn’t have some sort of limiting connotation”.

 
 
 
 
 
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Un post condiviso da THE NORTH FACE × HYKE (@thenorthfacehyke)

The use of carefully chosen materials, spasmodic attention to fabrics, and special care in choosing suppliers are all elements that come through loud and clear when looking at HYKE’s collections. 

The success and international recognition came thanks to the many collaborations over the years such as those with Mackintosh, adidas, The North Face and many others.

Japanese aesthetics expressed at the highest levels for a brand that, also thanks to the hype around technical clothing developed in recent years, a reference point of contemporary fashion.

Heritage and evolution, how HYKE conquered the world
Style
Heritage and evolution, how HYKE conquered the world
Heritage and evolution, how HYKE conquered the world
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Davide Ambroggio, an ancestral memory

Davide Ambroggio, an ancestral memory

Tommaso Berra · 5 days ago · Photography

To what extent and with what intensity can we establish an intimate relationship with nature? Davide Ambroggio‘s shots bear witness to the abandonment of a body to the order of nature. Skin is stung by blades of tall, wild grass, while the sun burns the plants and becomes the guardian of a balance that is being rebuilt.
Alessandra’s eyes are naked like her body, they look at the ground that has no certainties, except in the symbolic image of a pier that leads to bristling brambles. Davide Ambroggio’s series of shots has a central moment in which the gaze rises to the level of the horizon, and more definitively in a spiritual tension that tends to the height of the sky.
The photographs in this series are an erotic tale of man’s adaptation to nature, first to the sun, then to the earth and finally to water, which in the last shots welcomes and preserves an ancestral secret.

Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al
Davide Ambroggio | Collater.al

Davide Ambroggio, an ancestral memory
Photography
Davide Ambroggio, an ancestral memory
Davide Ambroggio, an ancestral memory
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Edoardo Lavagno’s folded arms

Edoardo Lavagno’s folded arms

Tommaso Berra · 4 days ago · Art, Photography

The half-closed lips and the frost in the eyes leave unspoken words in the air, speeches left unsaid and stifled by the poses of the naked bodies. The closed shoulders and tight arms that twist around the body like roots.
Edoardo Lavagno‘s shots portray very different women, but they seem to be frames of the same biographical film. The delicacy of a hand that casts a shadow on the sheets has the outline of a mysterious dream, in which there is a reserved eroticism that does not overflow from emotional privacy.
The walls of the houses are the background of the shots, physical limits that watch over and protect the search for freedom of expression.
There is always a window that keeps the women portrayed by Edoardo Lavagno company, a presence of light that underlines the bodies and defines their warmth, both in the color shots and in the black and white ones.

Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno | Collater.al
Edoardo Lavagno’s folded arms
Art
Edoardo Lavagno’s folded arms
Edoardo Lavagno’s folded arms
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Tommaso Berra · 3 days ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.

For this InstHunt collection of this week we have selected your 10 best proposals: @my_perfect_little_world, @valerycia, @obsessive.ph0t0graphy, @the_rain_coyote, @albachiara.fotografie, @reportageofmylife, @laura.mangelli, @missgherard, @_gary0104, @yehorova.photo.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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Colours and sport in the photos of Ilanna Barkusky

Colours and sport in the photos of Ilanna Barkusky

Giulia Guido · 1 week ago · Photography

The world is not just black and white, nor is it just different shades of grey. The world is multicoloured, you just have to have the right eye to see it. Ilanna Barkusky seems to have it and also seems to have the talent to capture it in aerial shots that combine sport and aesthetics. 

Ilanna Barkusky is a young photographer born in Vancouver, Canada, who now lives and works in Los Angeles. Ilanna’s passion, which has also become the field in which she specialises as a photographer, is sport. From a young age she has been involved in various sports, both by playing them and then by following them with a camera. 

The aim of her work is to capture an unrepeatable moment, a gesture or a body position that is almost impossible to see with the naked eye.
What characterises her work, however, and in particular her series entitled ‘Colour Series‘, is the focus on colours. 

Before shooting, Ilanna Barkusky does a lengthy search on Google Earth for fields and tracks painted by urban artists that become multicoloured backgrounds for her drone shots, always at the same time of day. 

Ilanna Barkusky
Ilanna Barkusky
Ilanna Barkusky
Ilanna Barkusky
Colours and sport in the photos of Ilanna Barkusky
Photography
Colours and sport in the photos of Ilanna Barkusky
Colours and sport in the photos of Ilanna Barkusky
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