Design IKEA and Raw Color reflect on the power of color
Designproduct design

IKEA and Raw Color reflect on the power of color

Giorgia Massari
raw color e ikea | Collater.al

IKEA decided to explore the transformative potential of color in collaboration with Dutch designer duo, Raw Color. The result of this creative synergy is the Tesamans limited edition collection, which will make its global debut in April 2024. IKEA and Raw Color worked together to harmoniously blend color with everyday objects, inspiring people to discover the positive emotional effects this combination can elicit. In fact, the two designers are color experts who focus their research on the study of color and the feelings it can evoke when inserted intelligently into the living environment. But let’s find out more about this new collaboration.

raw color e ikea | Collater.al

We have an emotional and intuitive approach to colour, exploring how different shades interact to enhance each other. Colours are never alone; they need company and it’s much like a recipe where finding the right balance is key for an object to truly sparkle.
(Christoph Brach di Raw Color)

The interesting aspect of the Tesamans collection is the emotional and intuitive approach the two designers of Raw Color take to its creation. It consists of eighteen pieces, from textiles to products, that skillfully and playfully combine a large number of colors. Each object is designed to explore how colors interact with their surroundings, enhancing each other to create a vibrant and welcoming atmosphere. Raw Color’s distinctive design philosophy, focused on the transformative nature of color, is clearly reflected in the collection. For example, the Tesamans plaid features graphic lines and solid colors that, from a distance, appear to blend into a single hue, but up close reveal a variety of separate colors.

raw color e ikea | Collater.al

The Tesamans storage unit with wheels is an example of how Raw Color’s bright palette and graphic lines marry IKEA’s functionality, creating a stunning piece that, when moved, creates a fascinating moiré effect. «With TESAMMANS, we want to inspire people to express themselves and bring joy to their everyday lives», explains Maria O’Brian, Creative Leader at IKEA of Sweden. «It’s a collaboration that enables people to add unique design pieces and create colourful spaces to reflect their personality. Raw Color’s unique creative approach has inspired and challenged us to work with colours in new ways».

 
 
 
 
 
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A post shared by Raw Color (@raw_color_)

raw color e ikea | Collater.al
raw color e ikea | Collater.al

Courtesy IKEA , Raw Color

Designproduct design
Written by Giorgia Massari
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