From March 22 to April 4, the originals flagship store will be transformed into a mini art exhibit in which 4 artists, selected by the curator Caio Twombly, will show 4 different artworks where the grid, already protagonist of the new adidas Originals DEERUPT, is the main focus.
One of the artists selected by Twombly is Luca Grottoli, the photographer born in Parma, now in Milan, whose main features are the sensitivity and simplicity he puts in his photographs.
He is the first of the 5 personalities we will interview for you, and he told us about his love for photography, his artistic path and how his collaboration with adidas start.
How did you start and what is the most representative element of your art?
I started when I was a child, shooting with my first polaroid for me was a game.
I always took pictures for fun, most of all.
At the age of 19 I was rather confused about my life and since I always enjoyed taking pictures I decided to turn it into my job.
I’m from Parma, so I moved to Milan, where I knew nothing and nobody related to the world of photography.
First of all, I had a conversation with a very expensive photography school, but it was too much and my dad disagreed, so I gave up.
But I’m happy that the things turned out that way because I was forced to fight to create my own path that was long and difficult.
For me, taking photographs is a very intimate thing and I think it requires a long process of growth that lasts until the day you decide to stop.
My professional growth is very well tied to my personal growth.
As I said at the beginning, for me photography was a game, so I tried to do the same things as the others photographers but I could not get pictures that satisfied me.
Since I chose to bring a sort of pure childishness into my photographs I started to feel closer to the result I wanted to achieve.
In the pictures I take, I always try to put ironic and pure elements trying to play down something that is, sometimes, too severe.
What is your creative approach when you measure yourself with a new project?
First of all, I try to understand what the project needs.
Then I start to focus on the key point adding elements to structure it more and more, bringing it as close as possible to my aesthetics.
In the commercial work there are more compromises to consider, in the editorial one it is generally a little easier.
For me, the skill of a professional photographer lies in being able to make the client happy but at the same time to maintain a strong personal identity.
How did your collaboration with adidas DEERUPT start and what kind of work did you plan to do?
I recently met a young man who works for adidas, Carlo Palazzo, that I’ve immediately really appreciated from a personal point of view.
We have many things in common so when he started developing the launch of DEERUPT, he created the opportunity to share something also at a professional level, it was a very spontaneous thing, I think.
I booked a flight to India and Carlo asked me to make some pictures for this event, I was very pleased to have the opportunity to shoot in a context like this, I am also lucky to be engaged with a Stylist, Francesca Ferretti, who supports and always helps me in this kind of adventures so it was nice to share this experience with people I love.