Using 3D techniques, the branding and communication studio Invasione Creativa has dissected some of the greatest masterpieces in the history of art. The result is Art3, a project that wants to give life to the paintings, starting to think of them as boxes of images, no longer as a two-dimensional canvas. Digital processing thus creates worlds in three dimensions, to be explored with the gaze, in which every brushstroke and nuance has a volume that exits and enters the work.

The 3D technique allows you to inspect every detail of color, inspecting paintings of Renaissance masters such as Leonardo, Michelangelo or Raphael, but also Van Gogh, Banksy and Munch‘s The Scream, which appears even more distressing and frightening.
In the presentation video made my Invasione Creativa, like a bird’s flight we move between the pixels, which appear as buildings of a metropolis, and just like a city, every inch of the work seems to hide a story to tell.