You Will Die, that’s the name of the new IUTER SS19 collection, and it doesn’t want to be a threat, on the contrary, it wants to be a reminder to remind us that nothing is eternal, that sooner or later the game ends and so it’s worth playing as long as you can or as long as there’s time.

Piotr Niepsuj created the Lookbook for this collection and as a place was chosen Rapallo, one of the classic tourist destinations in Italy and beyond, where young and old spend the summer.

You Will Die brings with it the classic style that over the years has distinguished the Milanese brand, but introducing new features. So we find iconic items such as Horns and Ribbon, different types of washing, embroidery, textures, and prints and at the same time, there are also new summer jackets such as the Bad Company Redford Jacket and the Raptor Marble Jacket.

The first Drop of the collection is available online, from the IUTER Store Milan and in authorized retailers.