Yesterday saw the launch of the first capsule collection in collaboration between Milan-based streetwear brand IUTER and Rivista Undici, the bimonthly magazine dedicated to sports and culture.
The IUTER x Undici collection is called “One World, One Game” and consists of a football jersey and a long sleeve both made in Italy.
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The project, however, is not only limited to the collection but also saw the two entities involved, with the support of Collater.al, celebrate the values of inclusiveness and aggregation with a day dedicated to soccer and friendship through a 6-team mini-tournament at the Football City field in Milan’s Piazza Tirana 17 on Sunday, June 19.
The (mixed) teams involved in the tournament were two representative teams from Ardita Giambellino, IUTER + Undici, Patta Goleadors Fc, Our Legacy (the Swedish brand team of Slam Jam Group), and Calcetto Eleganza, which won the competition.
All proceeds from the sale of the capsule, as well as tournament entry fees from the other teams involved, will go to Ardita Giambellino, the neighborhood’s popular soccer team.
Ardita is an amateur team (both men’s and women’s) that seeks through soccer to achieve the following goals: to fight racism and discrimination, to give a safe space to the boys and girls of the neighborhood, to give opportunities and a lot of fun, in a neighborhood such as Milan’s Giambellino.
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Sunday’s was a splendid day, dedicated to the most genuine emotions and values of football-the real kind, the kind made by people, the popular kind.
The IUTER x Undici “One World, One Game” collection is available at iuter.com.
