In recent years we have seen how Italian and international companies and brands are 100% committed to making commercials that capture the essence of Christmas in just a few minutes. Among the many, however, every year we expect one, in particular, that of John Lewis & Partners.
For those who don’t know it, John Lewis & Partners is a chain of luxury department stores present throughout the UK and, in addition to being known for the sought-after products it offers its customers, is also famous for its Christmas ads. Perhaps some of you will remember the ad that came out two years ago, for Christmas 2018, starring Elton John.
Once again this year the John Lewis & Partners commercial was more than ever expected and did not fail to live up to expectations.
Entitled “Give A Little Love“, the two-minute video is inspired by the gestures of love and mutual help we have witnessed in recent months. In this period of difficulty and health and economic crisis, amid controversy and fear, there was no lack of gestures of kindness, those we saw through a screen and which immediately went viral.
John Lewis & Partners understood this need for mutual love and condensed it into its commercial with the help of some of the most famous contemporary artists.
Chris Hopewell, Sylvain Chomet, Anete Melece, Andy Gent & Anthony Farquhar-Smith, Anna Mantzaris and the MegaComputeur collective gave their interpretation of the theme, each with their own style, from 2D illustration to felt animation. Then, their work was sewn together by director Oscar Hudson, who created the plot.
“The whole ad is made up from different styles of animation, but it’s joined together in the narrative of giving a little love”
To complete “Give A Little Love” is the warm and enveloping voice of Celeste, an English singer with Jamaican citizenship who this year won a BRIT Award in the Rising Star category. For the commercial, the singer has written an ad hoc single entitled “A Little Love” which you can listen to below!
As every year, John Lewis & Partners has taken up a good cause, deciding to work with Waitrose & Partners to raise funds for associations such as FareShare, which distributes food to those most in need, or Home-Start, which works with parents who need support.