John Lewis & Partners Christmas Ad is all about creatives

John Lewis & Partners Christmas Ad is all about creatives

Giulia Guido · 2 years ago · Art

In recent years we have seen how Italian and international companies and brands are 100% committed to making commercials that capture the essence of Christmas in just a few minutes. Among the many, however, every year we expect one, in particular, that of John Lewis & Partners

For those who don’t know it, John Lewis & Partners is a chain of luxury department stores present throughout the UK and, in addition to being known for the sought-after products it offers its customers, is also famous for its Christmas ads. Perhaps some of you will remember the ad that came out two years ago, for Christmas 2018, starring Elton John

Once again this year the John Lewis & Partners commercial was more than ever expected and did not fail to live up to expectations. 
Entitled “Give A Little Love“, the two-minute video is inspired by the gestures of love and mutual help we have witnessed in recent months. In this period of difficulty and health and economic crisis, amid controversy and fear, there was no lack of gestures of kindness, those we saw through a screen and which immediately went viral. 

John Lewis & Partners understood this need for mutual love and condensed it into its commercial with the help of some of the most famous contemporary artists. 

Chris Hopewell, Sylvain Chomet, Anete Melece, Andy Gent & Anthony Farquhar-Smith, Anna Mantzaris and the MegaComputeur collective gave their interpretation of the theme, each with their own style, from 2D illustration to felt animation. Then, their work was sewn together by director Oscar Hudson, who created the plot. 

“The whole ad is made up from different styles of animation, but it’s joined together in the narrative of giving a little love”

To complete “Give A Little Love” is the warm and enveloping voice of Celeste, an English singer with Jamaican citizenship who this year won a BRIT Award in the Rising Star category. For the commercial, the singer has written an ad hoc single entitled “A Little Love” which you can listen to below! 

As every year, John Lewis & Partners has taken up a good cause, deciding to work with Waitrose & Partners to raise funds for associations such as FareShare, which distributes food to those most in need, or Home-Start, which works with parents who need support. 

John Lewis & Partners Christmas Ad is all about creatives
Art
John Lewis & Partners Christmas Ad is all about creatives
John Lewis & Partners Christmas Ad is all about creatives
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The book that tells the story of San Francisco in 500 photos

The book that tells the story of San Francisco in 500 photos

Tommaso Berra · 2 weeks ago · Photography

San Francisco is one of the most fascinating cities in the United States; over the course of two centuries it has experienced the entire evolution of American civilization firsthand, fostering the birth of artistic and cultural currents that have marked the ages.
The history of San Francisco and the Bay Area more generally is now told in a beautiful volume published by Taschen and entitled “San Francisco. Portrait of a City.” Through 500 photographs it traces the early years of industrial development and the stories of the free spirits of the 1970s through the lights and fervor of the Roaring Twenties.

The volume contains images from archives and private collections, taken by some of the most celebrated photographers, who over the course of their careers have been inspired by the California city. Inside are portraits of the many innovators who have contributed to the development of the city, a place that represents “a crystal ball in which to see a preview of what will come to us in a few years,” as Michele Masneri had described it in The Passenger magazine’s recent volume devoted to the city.
The 480-page collected shots also show a city skyline far from the one we know today, dominated by the Golden Gate Bridge of which construction work from the 1930s is visible. In addition to the Bay Area’s unique climate, “San Francisco. Portrait of a City” also shows areas the multicultural soul of the city, with images of the huge Chinatown district or Fillmore, the one historically home to Jews and Japanese.
You can purchase the book on the official Taschen website.

San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
The book that tells the story of San Francisco in 500 photos
Photography
The book that tells the story of San Francisco in 500 photos
The book that tells the story of San Francisco in 500 photos
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Japan as seen in infrared

Japan as seen in infrared

Tommaso Berra · 2 weeks ago · Photography

Hashira Yamamoto is a photographer, but he also describes himself as a traveler and researcher. Over the course of his career as an artist, he has visited 41 countries and 161 cities around the world, in which he has shot some of his photo series, to tell stories i cultures and of all the incredible people he has encountered. Over the years he has had a close look at his home nation of Japan, cultivating a passion for traditional landscapes along the Silk Road.
Yamamoto in his Asuka series has reinterpreted the tradition of historic Japanese buildings through an infrared lens, creating a dialogue between ancient and contemporary Japan to an effect that immerses traditional temples and gardens in a glitchy, vaporwave world.

The saturated colors of the photos alter the perception of a solid tradition that in some respects has remained intact over the centuries. Cultural references are not altered, architectures are not emptied of meaning, but rather taken in a new contemporary guise. Hashira Yamamoto had precisely the goal with this infrared lens to enhance even more the quiet and contemplative magic that testifies to the inherent spirituality of the places photographed. 

Japan as seen in infrared
Photography
Japan as seen in infrared
Japan as seen in infrared
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 2 weeks ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week, we have selected your 10 best proposals: @polae.jpg, @laurasole_79, @claudiabellati, @carolinalecce, @eli_rmn, @_eleonoram_, @teresa_scafa, @noemily_ph, @matti_b9, @ele.naus.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 1 week ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week we have selected your 10 best proposals: @zenzeroelimone_, @feebelli, @simeingolo, @davidecannavo, @_barbarac__, @valerycia, @sararotola, @saracamporesi.it, @il_salvo_, @_eleonoram_.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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