All Together is the name of the new cereal mix that Kellogg’s has created to support GLAAD, one of the first non-profit organizations of LGBT activism that has always aimed to better represent the LBGTQ+ community and to combat homophobia and any other form of discrimination related to gender identity and sexual orientation.
In particular, Kellogg’s supported the anti-bullying campaign by donating $50000 to the organization and making this new breakfast option available for a limited period only at Kellogg’s NYC cafe.
The color chosen for the new pack is purple, the same color that thousands of people wear during Spirit Day, a day dedicated to raising awareness on the theme of LGBTQ+. Because the keyword is inclusivity, on the box we see 6 Kellogg’s mascots: Tony The Tiger, Toucan Sam, Snap, Crackle and Pop, Cornelius ‘Corny’ Rooster, Sunny and finally Frosted Mini-Wheats. and inside we find their six grains. The final mix includes Raisin Bran, Corn Flakes, Puffed Rice, Frosted Flakes, Froot Loops and Frosted Mini-Wheats.
Supporting diversity and love in all its forms has never been so sweet.
