All Together is the name of the new cereal mix that Kellogg’s has created to support GLAAD, one of the first non-profit organizations of LGBT activism that has always aimed to better represent the LBGTQ+ community and to combat homophobia and any other form of discrimination related to gender identity and sexual orientation.
In particular, Kellogg’s supported the anti-bullying campaign by donating $50000 to the organization and making this new breakfast option available for a limited period only at Kellogg’s NYC cafe.
The color chosen for the new pack is purple, the same color that thousands of people wear during Spirit Day, a day dedicated to raising awareness on the theme of LGBTQ+. Because the keyword is inclusivity, on the box we see 6 Kellogg’s mascots: Tony The Tiger, Toucan Sam, Snap, Crackle and Pop, Cornelius ‘Corny’ Rooster, Sunny and finally Frosted Mini-Wheats. and inside we find their six grains. The final mix includes Raisin Bran, Corn Flakes, Puffed Rice, Frosted Flakes, Froot Loops and Frosted Mini-Wheats.
Supporting diversity and love in all its forms has never been so sweet.
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October 17th (tomorrow) is Spirit Day! To celebrate, actor and activist @joshuarush will host a Spirit Day event at @kelloggsnyc, in partnership with @glaad, with the limited-release All Together boxes available for purchase, along with the chance to mix your own one-of-a-kind cereal. For more information about Spirit Day and to take the pledge to stand up against bullying, go to the link in bio. 🌈🥣🎉💜