Just less than a month ago, the famous Canadian architect Frank Gehry completed the design of Louis Vuitton’s new Maison in Seoul. The building, located in the neighborhood of Cheongdam-dong, in the district of Gangnam, one of the richest in the city, is the perfect union of east and west. In fact, from outside, the store recalls the Louis Vuitton Maison in Paris, designed by Gehry himself in 2014, while the roof is a clear reinterpretation of traditional Korean roofs.
The roof over the 5 floors of the building is completely made of glass panels that, through a zigzag shape, create a series of private terraces. Also, when illuminated at night, they give passers-by the feeling that there is an evanescent cloud above their heads. Although the façade is the first thing that catches the eye, the interiors, designed by Peter Marino, do not go unnoticed.
The five levels have been designed individually, although common elements can be found, such as the use of light colors and wood for the common areas and stone cladding for the private rooms, so as to create a more intimate atmosphere. Finally, every single floor is connected by an enormous floating staircase.
Inside Louis Vuitton’s Maison in Seoul you can find both clothing and accessories of the French brand, as well as objects of art and archive, but also a small space dedicated to temporary exhibitions.