Lynk & Co, a new way of conceiving the car

Lynk & Co, a new way of conceiving the car

Giulia Guido · 2 years ago · Design

If you live in Milan and have been in the City Life area in recent weeks, you will certainly have noticed a pop-up with a clean, minimalist design, or you will have seen brand new, elegant cars in the streets surrounding the park. These are the first signs of Lynk & Co‘s arrival in Italy. 

Lynk & Co is not a brand of cars, it is a philosophy of life rooted in a visionary idea of mobility, but it is also a community of which you cannot help but want to be a part. 

Recently founded and already appreciated by a wide public – it now has 25,000 members – the brand was born from the desire to offer new solutions in the field of mobility. The watchwords are flexibility, sustainability and sharing

We at were lucky enough to immerse ourselves in the world of Lynk & Co. both by taking part in test drives offered in City Life and by attending the inauguration of their Berlin club on 14 September. During these two events, we had a chat with Telma Negreiros, Vice-President PR & Communication for Europe at Lynk & Co, who literally opened the doors to the future of cars to us. 

It all started with the aim of changing the world of mobility, without disrupting it, but adapting it to our times, new lifestyles and new needs. “The mobile phone has evolved more than the car industry ever did. We have Airbnb for the tourism industry, we have Netflix for the entertainment and film industry, why has the automotive industry stood still?“, this is the question Telma invited us to ponder.
While the automotive industry has always focused on mass production, leading to the streets of our cities being populated by cars that stand still 96% of the time, Lynk & Co has decided to change tack by offering two ways: you can buy their car, the 01, or become a member of their community and decide to have the car for the months you need it or even share it with other members.
The options, both for individuals and companies, are really multiple and you can find out about them on the website, but to better understand their idea Telma commented: “we don’t have the ambition to have many cars on the road, we have the ambition to have many people using cars in a different way.

What you have to keep in mind is that by purchasing the 01 or membership you are as good as deciding to espouse and support their values. 

Lynk & Co thinks about sustainability not only by deciding not to produce cars in large quantities but also in the choice of individual materials: “we don’t have leather seats, our seats are made of Econyl, a material that is derived from 90% recycled fishing nets and 10% other recycled plastics. It’s a material that can’t be compared to leather, it’s really nice, it has a sporty look and above all it’s comfortable,” Telma Negreiros explained. 

But their attention doesn’t end there: “we studied the biggest car brands in the world and the percentage of women working in this sector is shameful, it’s a real problem. At Lynk & Co at the moment we have a division of 45% women and 65% men, but at the end of this year we are aiming for 50/50, the management team is already 50/50, I for example am part of the management team, for the management part we are at 35%. That means each of our percentages is three times more than any other brand. 

For us gender division and gender diversity is a very important topic, it’s part of who we are, it’s part of our DNA, and how we want people to see us. It’s not something that happens by accident, it’s something you have to make part of your business strategy and something you have to work towards.” 

Lynk & Co

Last but not least are the clubs that Lynk & Co is slowly opening all over Europe. After those in Amsterdam, Gothenburg and Antwerp (and awaiting openings in Barcelona, Paris and Milan), on 14 September we were invited to the opening of the Berlin Club, in the heart of Mitte. Here, thanks to collaboration with design studio S-P-A-C-E Projects, two floors of the building on the corner of Neue Schönhauser Straße and Münzstaße were completely redesigned with a project that improved the architectural aesthetics of the façade and transformed the interior spaces. 

Each room looks like a real immersive installation (one of the two bathrooms has been designed as if it were a small wooden chalet) where anyone, members or not, can stop for a coffee, work, or meetings, discover some of the small brands supported by Lynk & Co and, why not, take a look at 01, book a test drive and become part of the community. 

Lynk & Co
Lynk & Co
Lynk & Co, a new way of conceiving the car
Lynk & Co, a new way of conceiving the car
Lynk & Co, a new way of conceiving the car
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Fancy summer with the shots of Andoni Beristain

Fancy summer with the shots of Andoni Beristain

Giorgia Massari · 3 days ago · Photography

We cannot take anything or anyone for granted. Let us celebrate what is beautiful in life. Let us go through the hard times and remain standing.” With these words we enter into the poetics of Basque photographer Andoni Beristain who, with simple objects and colorful landscapes pays homage to the beauty of life. His Basque origins are fundamental in his research and particularly evident in his aesthetic. In his still life photographs, his personal vision of life emerges: colorful, optimistic and ironic.

With this series of shots by Andoni Beristain that we are offering today, we evoke the coming summer and everyone’s desire for carefree time. But despite the warm colors, the sea, the beach, and elements such as plastic chairs and fans that immediately harken back to summertime, a certain nostalgia lurks behind these shots. Summer lightness is accompanied by a streak of loneliness. A chair is alone in the sea. A game is carried by the waves. An egg hangs in the sun. A man floats alone in the sea. These are all lonely scenes that evoke a certain sense of abandonment. Probably, with these shots Andoni chooses to call to mind the dualism typical of summer, on the one hand we long for it but on the other hand we never get to enjoy it. And here Beristain’s phrase returns and his desire to teach us to savor the moment, to be able to lead the classic slow life, which is increasingly difficult to implement today.

Andoni Beristain |
Andoni Beristain |
Andoni Beristain |
Andoni Beristain |
Andoni Beristain |

Courtesy Andoni Bernstein

Fancy summer with the shots of Andoni Beristain
Fancy summer with the shots of Andoni Beristain
Fancy summer with the shots of Andoni Beristain
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J. Jason Chambers’s photography and America

J. Jason Chambers’s photography and America

Anna Frattini · 16 hours ago · Photography

Born in 1980, J. Jason Chambers is an American photographer who captures America through his shots, traveling from state to state and drawing inspiration from the New Topographics Movement. As you browse through the photographer’s shots, it feels like you’re seeing a very different America from what we imagine. Bright neon signs, gas stations, and old cars suspended in an almost cinematic atmosphere. Chambers appears to be in constant motion, from California to Wall Street, passing through the desert. The photographs taken in New York contrast with the desert suggestions of New Mexico and the Texan landscapes of Marfa.

J. Jason Chambers’ reflection on a new man-influenced topography is inspired by an exhibition from 1975 in Rochester called New Topographics. On this occasion, ten photographers showcased their work, dealing with the arrival of Conceptualism and Minimalism in photography during the 1970s. In 2010, the SFMoMA decided to revive this exhibition, revealing the pre-existing bridge between the world of contemporary art and photography.

The point of convergence between Chambers’ photography and New Topographics lies in the relationship between man and the environment. Gas stations, motels, or parking lots have now become part of our imagination when it comes to landscapes, just as they were in the 1970s.

J. Jason Chambers

To discover more shots by J. Jason Chambers here is his Instagram profile.

Ph. courtesy J. Jason Chambers

J. Jason Chambers’s photography and America
J. Jason Chambers’s photography and America
J. Jason Chambers’s photography and America
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John Yuyi challenges consumer culture

John Yuyi challenges consumer culture

Anna Frattini · 7 days ago · Art, Photography

Chiang Yu-yi, also known as John Yuyi, is a Taiwanese visual artist with an extraordinary background. Her works embody the spirit of the post-internet generation, challenging consumer culture, one of the most recurring themes in Yuyi’s career.

John Yuyi

Yuyi’s career began as a fashion influencer, but when she moved to New York in 2015, something changed. She started selling temporary tattoos to promote her swimwear collection, and over time, she incorporated illustrations, photographs, and symbols from the world of social media into them. Temporary tattoos, an interesting medium, involve the realm of corporeality as both a medium and an object of investigation. These, along with her photographs, have made Yuyi very popular not only on social media but also in the art world.

The process of documentation carried out by John Yuyi speaks of her experience as an influencer, our relationship with social media, and our bodies, especially our faces—the part of our bodies in which others recognize us and that can offer a sense of real representation for the viewer. Mental health is also a topic close to Yuyi’s heart. Suffering from bipolar disorder, she has depicted her distress through a series of photographs titled, Cell for Young Plant.

But Yuyi is not only involved in art and photography. She is also working on commercial projects that have led her to collaborate with important brands and magazines. One unforgettable collaboration took place last year with MIUMIU, where Yuyi captured Lee Youm and Ever Anderson for the SS22 advertising campaign.

Visualizza questo post su Instagram

Un post condiviso da JOHN YUYI (@johnyuyi)

John Yuyi’s journey demonstrates how it is possible to reinvent oneself and discover one’s artistic talent starting from a world far from the traditional art scene as we know it.

Discover more of John Yuyi’s projects on her Instagram profile.

Ph. courtesy John Yuyi

John Yuyi challenges consumer culture
John Yuyi challenges consumer culture
John Yuyi challenges consumer culture
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The absurd in Luca Marino’s photography

The absurd in Luca Marino’s photography

Giorgia Massari · 7 days ago · Photography

With a photo-journalistic approach, photographer Luca Marino searches for the absurd in situations. Born in London to an Italian father and a Colombian mother, Marino is attracted to those details that often go unnoticed, “I look where no one else looks,” he says. Among the streets of the great metropolis of London, Luca Marino makes two projects, “Oxford Street Paradox” and “Transport for London.

Luca Marino |

In the first project – “Oxford Street Paradox” – the photographer’s much sought-after absurdity is evident, which, at times, deceives the viewer. The photographs capture passersby on the city’s busiest shopping street – Oxford Street – appearing totally deformed. This effect is not achieved in post production, Marino in fact shoots the reflective surface of a cloister that creates funny altered images. With irony and levity, the photographer uses this natural “alteration” to point out how crazy our shopping habits have become, bordering on compulsive.

Also in the second project – “Transport for London” – Luca Marino shows what is often not looked at but rather, ignored. In this case, the protagonists are the employees of London’s transport system, from buses to the underground. People we do not pay attention to but who are responsible for the city’s road system. They allow us to move from one side of the city to the other, but they remain in the shadows. Luca Marino, in collaboration with the company, gets in touch with the hidden side of the famous Underground, photographing employees in their offices and rest rooms. He captures moments of cleanliness, including the sanctification of the carriages during the period of health emergency dictated by covid-19.

Luca Marino |
Luca Marino |
Luca Marino |

Ph Credits Luca Marino
Courtesy Luca Marino

The absurd in Luca Marino’s photography
The absurd in Luca Marino’s photography
The absurd in Luca Marino’s photography
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