Lynk & Co, a new way of conceiving the car

Lynk & Co, a new way of conceiving the car

Giulia Guido · 1 month ago · Design

If you live in Milan and have been in the City Life area in recent weeks, you will certainly have noticed a pop-up with a clean, minimalist design, or you will have seen brand new, elegant cars in the streets surrounding the park. These are the first signs of Lynk & Co‘s arrival in Italy. 

Lynk & Co is not a brand of cars, it is a philosophy of life rooted in a visionary idea of mobility, but it is also a community of which you cannot help but want to be a part. 

Recently founded and already appreciated by a wide public – it now has 25,000 members – the brand was born from the desire to offer new solutions in the field of mobility. The watchwords are flexibility, sustainability and sharing

We at Collater.al were lucky enough to immerse ourselves in the world of Lynk & Co. both by taking part in test drives offered in City Life and by attending the inauguration of their Berlin club on 14 September. During these two events, we had a chat with Telma Negreiros, Vice-President PR & Communication for Europe at Lynk & Co, who literally opened the doors to the future of cars to us. 

It all started with the aim of changing the world of mobility, without disrupting it, but adapting it to our times, new lifestyles and new needs. “The mobile phone has evolved more than the car industry ever did. We have Airbnb for the tourism industry, we have Netflix for the entertainment and film industry, why has the automotive industry stood still?“, this is the question Telma invited us to ponder.
While the automotive industry has always focused on mass production, leading to the streets of our cities being populated by cars that stand still 96% of the time, Lynk & Co has decided to change tack by offering two ways: you can buy their car, the 01, or become a member of their community and decide to have the car for the months you need it or even share it with other members.
The options, both for individuals and companies, are really multiple and you can find out about them on the website, but to better understand their idea Telma commented: “we don’t have the ambition to have many cars on the road, we have the ambition to have many people using cars in a different way.

What you have to keep in mind is that by purchasing the 01 or membership you are as good as deciding to espouse and support their values. 

Lynk & Co thinks about sustainability not only by deciding not to produce cars in large quantities but also in the choice of individual materials: “we don’t have leather seats, our seats are made of Econyl, a material that is derived from 90% recycled fishing nets and 10% other recycled plastics. It’s a material that can’t be compared to leather, it’s really nice, it has a sporty look and above all it’s comfortable,” Telma Negreiros explained. 

But their attention doesn’t end there: “we studied the biggest car brands in the world and the percentage of women working in this sector is shameful, it’s a real problem. At Lynk & Co at the moment we have a division of 45% women and 65% men, but at the end of this year we are aiming for 50/50, the management team is already 50/50, I for example am part of the management team, for the management part we are at 35%. That means each of our percentages is three times more than any other brand. 

For us gender division and gender diversity is a very important topic, it’s part of who we are, it’s part of our DNA, and how we want people to see us. It’s not something that happens by accident, it’s something you have to make part of your business strategy and something you have to work towards.” 

Lynk & Co

Last but not least are the clubs that Lynk & Co is slowly opening all over Europe. After those in Amsterdam, Gothenburg and Antwerp (and awaiting openings in Barcelona, Paris and Milan), on 14 September we were invited to the opening of the Berlin Club, in the heart of Mitte. Here, thanks to collaboration with design studio S-P-A-C-E Projects, two floors of the building on the corner of Neue Schönhauser Straße and Münzstaße were completely redesigned with a project that improved the architectural aesthetics of the façade and transformed the interior spaces. 

Each room looks like a real immersive installation (one of the two bathrooms has been designed as if it were a small wooden chalet) where anyone, members or not, can stop for a coffee, work, or meetings, discover some of the small brands supported by Lynk & Co and, why not, take a look at 01, book a test drive and become part of the community. 

Lynk & Co
Lynk & Co
Lynk & Co, a new way of conceiving the car
Design
Lynk & Co, a new way of conceiving the car
Lynk & Co, a new way of conceiving the car
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Black Dada by Adam Pendleton

Black Dada by Adam Pendleton

Chiara Sabella · 7 days ago · Art

Born in 1984, a research on language that synthesizes different styles, means and disciplines: Adam Pendleton is a conceptual artist from New York, twice included in Forbes Magazine‘s 30 Under 30 list. We find him in the collections of the Tate in London, the MoMA and the Guggenheim Museum in New York, with works that combine painting, screen printing, collage, video and performance in experimental and meaningful works. On the borderline between image and representation, long strokes of spray paint play on the perception of figures, without ever abstracting from reality, from our past and contemporary history. His is a cultural reflection before artistic, as in the works on Black Lives Matter where “The novelty is in the language, which is at the same time a public mourning, a battle cry and a poetic appeal”.

In 2011 the artist composed Black Dada Reader, a collection of photocopies, collages and statements assembled together for personal purposes, then distributed informally among friends and colleagues. The text is described by Pendleton as a “radical juxtaposition” and sees the names of Hugo Ball, W.E.B. Du Bois, Adrian Piper, Gertrude Stein, Sun Ra, Stokely Carmichael, Gilles Deleuze appear in an unexpected mix. The artist speaks to us through fragments of images and words taken from his personal library, side by side in the new practice of Black Dada.

Black assumes for Adam Pendleton an “open meaning” while Dada refers to the freedom of his works, inspired by the absurd works of the Avant-garde that gave an artistic response to history, challenging society. The anthology that conceptualized the poetics of Black Dada is now enriched with a second text. Ten years later, the artist again juxtaposes writers, artists, filmmakers, philosophers and critics to draw contemporary guidelines. The collection Pasts, Futures, and Aftermaths includes, among others, the writings of Sara Ahmed, Clarice Lispector and Malcolm X in a reflection on the current anti-racist and anti-capitalist movements.
We are faced with true artistic narratives: personal research, bibliographies and spiritual autobiographies that interpret contemporary complexity and bring forward, among other struggles, a critique of museum collecting practices. Adam Pendleton’s works are designed to influence the place that hosts them, giving new meanings and feelings to institutions. The artist believes in a well-rounded art: it is not possible to truly understand painting without fully understanding improvisation, poetry, and music. In this sense, the lyric becomes a meeting between political struggle and love, the writing a fundamental support of the work of art.

Black Dada by Adam Pendleton
Art
Black Dada by Adam Pendleton
Black Dada by Adam Pendleton
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“As Been By,” RIMOWA’s art exhibition in Paris

“As Been By,” RIMOWA’s art exhibition in Paris

Andrea Tuzio · 6 days ago · Art

RIMOWA is not a simple company that produces aluminum suitcases.
Over the years it has broadened its horizons becoming a true patron, in fact the German brand diversifies its collaborations more and more often focusing on cinema and art.

“As Been By” is the art exhibition conceived and organized by RIMOWA in collaboration with the art collective The Community. The project, started before the outbreak of the pandemic, aims to support art as a whole and for the occasion, the German company commissioned a series of emerging artists to create works of art using aluminum – the main material of RIMOWA products used since 1937 – and various spare parts of the suitcases produced by the brand. 
The result of this work is currently on display in Paris at the Dover Street Market concept store, a sort of mix between a boutique and a museum. 

Among the many international artists who have participated in the project are Quentin Vuong, Atelier Sohn, Irina Lotarevich and many others, all chosen for their distinctive aesthetics and the craftsmanship they express with their works.

The “As Been By” exhibition is currently on view in Paris and will remain so until tomorrow when it begins a tour that will take the artists’ work around the world.

“As Been By,” RIMOWA’s art exhibition in Paris
Art
“As Been By,” RIMOWA’s art exhibition in Paris
“As Been By,” RIMOWA’s art exhibition in Paris
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Designing the perfect LEGO font

Designing the perfect LEGO font

Tommaso Berra · 5 days ago · Art

The community of enthusiasts in the world of LEGO is enormous and involves adults, children and adults who have remained a bit of a child. With LEGO, practically every type of scale reproduction has been created, from large monuments to the sets of movies and TV series. One of the latest projects created using the world’s most famous toy bricks is a typography studio, the brainchild of artist Craig Ward.
The English graphic designer and art director has a career in the important Grey communication agency, along with other very interesting projects, such as the rebranding of the English national soccer team (only the second designer in history to do so). Other projects include the Amazon best seller “Popular Lies* About Graphic Design”.

Craig Ward’s latest challenge is “the search for the perfect LEGO font,” as he calls the project, called Brik Font. Through combinations of LEGO, Ward reinvented numbers and letters, serif or sans, playing with the shapes of the bricks, both traditional squares and more unusual shapes such as round pieces or those cut at 45 degrees.

The study of lettering takes up some of the most famous fonts used in graphics and publishing. These include Helvetica, Futura, New Alphabet, Slab Serif and even Garamond, the font used for almost all books.
“The Brik Font project is driven by the idea that creativity thrives in restrictions – and I think the LEGO system clearly fits into that concept. The subtleties and nuances of font design often struggle with the shapes of the bricks, the curves and diagonal strokes in particular,” the artist told FrizziFrizzi.
The history of graphic design has always been the product of continuous experimentation with media, colors, shapes and tools, and Brik Font in a way is a union of all this.
Perhaps soon we will find a set of bricks made by Craig Ward in some LEGO store, but not before he has concluded his search for the perfect font.

Designing the perfect LEGO font
Art
Designing the perfect LEGO font
Designing the perfect LEGO font
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84 stamps inspired by famous novels

84 stamps inspired by famous novels

Tommaso Berra · 4 days ago · Art

Who knows what the writer Alberto Arbasino, used to send postcards as his favorite form of greeting, would have thought about the possibility of having stamps dedicated to Fratelli d’Italia and Super Eliogabalo, his most famous titles. Virginia Woolf, Voltaire, Emily Brontë, along with some of the greatest writers in history would now have stamps dedicated to their works, thanks to Dorothy‘s new graphic design.

After revisiting some of the most important music albums, the British graphic studio has created a series of illustrations, in stamp format, dedicated to the great novels of literature. There are a total of 84 two-dimensional and colorful drawings, indicating the title, the serial number, the author’s name and the year of publication. The works are divided and collected into two posters, the first dedicated to classic titles, the second to modern literature, from the 20th century to the present.
With a few forms of color Dorothy manages to encapsulate characteristics of the protagonists and settings of the great novels of Orwell, Kerouac, DeLillo, Murakami, Austen and many other authors.

This is not the first time that Dorothy dedicates projects to books, in the past she had done so by making a geographical map and a chromatic iris, perfect as a suggestion for essential reading, should the need arise.

Francobolli | Collater.al
Francobolli | Collater.al
Francobolli | Collater.al
84 stamps inspired by famous novels
Art
84 stamps inspired by famous novels
84 stamps inspired by famous novels
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