A collaboration to capture beauty, inspired by nature.

Noodled is the result. A comparison, a parallel.
The subjects: hair and the ocean. Everything that refers to them and combines them. A “relaxing” project was born through the art director Kimberly Norcott, the photographers Paul Wetherell e Ben Budgen, and the hairdresser James Pecis.

The aim is to connect. Water and waves placed alongside black and white portraits of hairstyles that recall the core of nature and what concerns it the most.
The will is clear. Two universes that have only skimmed in few occasions are required to meet, although they have much more in common than what is believed.