Pain Stories is the title of the new endometriosis campaign produced by advertising agency AMV BBDO, in collaboration with 14 international artists and launched by Bodyform – a British brand of feminine hygiene products.
Endometriosis is a gynecological disease, a disorder that causes women extreme pain during menstruation, during and after sex. According to statistics, 1 in 10 women suffer from it, but as it is often underestimated, on average it takes at least 7 years to diagnose it.
Bodyform has decided to talk about it in-depth and has launched an online campaign to overcome the culture of silence and increase everyone’s awareness.
Pain Stories collects the testimonies of women with endometriosis and uses their stories to communicate what lies behind this disease. The 14 artists invited for the project have reinterpreted these stories and created artworks that show the pain that cannot be explained in words. Augustine Cerf, Lauren Peters, Nadja Lossgott, Em Cooper, Alicja Pawluczuk, Ellie Pearce, Venus Libido, Jenny Jokela, Dana Robinson, Victoria Villasana, Carine Khalife, Selby Hurst, Lyla Ribot and Holly Warburton were selected for the campaign.
With the artists’ images, Bodyform has created “The Pain Dictionary“, a dictionary that offers a better definition of pain and can help those who have not yet received a diagnosis. The works created for the occasion are now also part of “The Pain Museum“, a virtual exhibition open to all.
Pain Stories was created with the aim of offering help and support to women, raising awareness of the problem and trying to overcome the gender pain gap – the gap that exists in the perception of pain between men and women.
Find out more about the campaign and share it with everyone using the hashtag #painstories.