Pain Stories is the title of the new endometriosis campaign produced by advertising agency AMV BBDO, in collaboration with 14 international artists and launched by Bodyform – a British brand of feminine hygiene products.
Endometriosis is a gynecological disease, a disorder that causes women extreme pain during menstruation, during and after sex. According to statistics, 1 in 10 women suffer from it, but as it is often underestimated, on average it takes at least 7 years to diagnose it. Bodyform has decided to talk about it in-depth and has launched an online campaign to overcome the culture of silence and increase everyone’s awareness.
Pain Stories collects the testimonies of women with endometriosis and uses their stories to communicate what lies behind this disease. The 14 artists invited for the project have reinterpreted these stories and created artworks that show the pain that cannot be explained in words. Augustine Cerf, Lauren Peters, Nadja Lossgott, Em Cooper, Alicja Pawluczuk, Ellie Pearce, Venus Libido, Jenny Jokela, Dana Robinson, Victoria Villasana, Carine Khalife, Selby Hurst, Lyla Ribot and Holly Warburton were selected for the campaign.
With the artists’ images, Bodyform has created “The Pain Dictionary“, a dictionary that offers a better definition of pain and can help those who have not yet received a diagnosis. The works created for the occasion are now also part of “The Pain Museum“, a virtual exhibition open to all.
Pain Stories was created with the aim of offering help and support to women, raising awareness of the problem and trying to overcome the gender pain gap – the gap that exists in the perception of pain between men and women.
Find out more about the campaign and share it with everyone using the hashtag #painstories.
I don’t think there is any need to underline once again how China represents the first country to which luxury brands look. A magnet for all those brands that are trying to capture the attention of Chinese consumers who, at this moment, are expressing an unparalleled economic strength, in fact, despite the fact that 2021 has reshaped the largest fashion market in the world, China remains an absolute reference point.
In this context, Fendi celebrated the reopening of its Plaza 66 boutique in Shanghai by illuminating the skyscrapers of the historic Bund district on the banks of the Huangpu River, which bathes the Chinese megalopolis, with an extremely evocative takeover.
After having illuminated Times Square in New York in November, the Roman fashion house repeats itself by lighting up the night of Shanghai with its iconic yellow, inspired by the color of the sunsets of the eternal city. The focus of this takeover are Twin Towers of Shanghai Global Harbor and the Beijing Jingxin Building, in a splendid play of light thanks to the reflections on the mirror of the river.
Fendi has posted videos and photos on its Instagram account showing us how wonderfully and sweetly Shanghai has been invaded by the warm and seductive yellow Fendi.
Yves Saint Laurent and art have always been very close. A perfect example is the Fall/Winter collection of 1965 – “the Mondrian collection” – created when the French couturier, browsing through a book dedicated to the Dutch painter Mondrian, found inspiration: “Mondrian is purity. I don’t think there is anything purer in the world of art”. During his life he also put together a very important collection of works that included works by Andy Warhol, Henri Matisse and Van Gogh. After his death, more than 1,200 works were sold by Christie’s auction house for a record $470 million.
On the occasion of the 60th anniversary of the first haute couture show presented by Yves Saint Laurent on January 29, 1962, the French fashion house, in collaboration with 6 Parisian museums, organized a unique exhibition and collective tribute to one of the most important and influential personalities in the history of fashion.
A curare Yves Saint Laurent Aux Musées, questo il nome dell’iniziativa che inizierà il 29 gennaio fino al 15 maggio, è stata Mouna Mekoua, curatrice indipendente e critica d’arte di stanza a Parigi, che ha dichiarato: “Pensavo che sarebbe stato impossibile convincere così tanti musei ad accettare la nostra idea, ma sono stati tutti molto interessati e molto entusiasti fin dall’inizio. È la prima volta che lavorano tutti insieme a un progetto”.
L’evento darà la possibilità di vedere il lavoro di Saint Laurent inserito all’interno dei contesti delle collezioni permanenti di ogni singolo museo e svelerà come il geniale designer sia stato ispirato dai più grandi artisti del XX secolo come Matisse, Picasso e lo stesso Mondrian.
I 6 musei coinvolti sono: il Centre Pompidou, il Musée d’Art Moderne de Paris, il Musée du Louvre, il Musée d’Orsay, il Musée Picasso e il Musée Yves Saint Laurent.
“Saint Laurent si ispirava molto all’arte e questo mostra i legami e il dialogo tra il suo lavoro e le mostre dei musei. Non volevamo mettere gli abiti in una stanza, li volevamo lì tra le collezioni permanenti. In questo modo i visitatori riscopriranno quelle collezioni e allo stesso tempo renderanno omaggio a Yves Saint Laurent. È come un arcipelago culturale”, ha aggiunto la Mekoua.
Yves Saint Laurent fondò la sua maison quando aveva soltanto 26 anni e lo fece assieme a Pierre Bergé, imprenditore e compagno dello stilista. Quando arrivò a Parigi soltanto 9 anni prima, si fece subito notare grazie ai suoi disegni unici e pieni di novità. “Credo che il lavoro di un couturier sia molto simile a quello di un artista. Infatti, ho sempre trovato ispirazione nel lavoro dei pittori contemporanei: Picasso, Matisse, Mondrian. Sempre influenzato dalla pittura, devo la mia collezione del luglio 1966 a pittori americani come Wesselman, Roy Lichtenstein. Tutti i miei abiti erano illuminati da paesaggi, lune e luce del sole. Come potevo resistere alla pop art che era l’espressione della mia giovinezza”, così lo stesso Saint Laurent spiegava il suo intrinseco rapporto con l’arte.
Ogni museo differenzierà l’esperienza e presenterà aspetti diversi del lavoro del couturier francese. Al Louvre verranno esposto alcuni dei suoi capi più iconici, al Musée d’Art Moderne i disegni che richiamano i colori degli artisti Pierre Bonnard e Raoul Dufy, al Musée d’Orsay saranno esposti alcuni degli abiti da sera da lui creati per il Bal Proust in occasione del centesimo compleanno dello scrittore – come quello che indossava il barone Guy de Rothschild e Jane Birkin – per un totale di 50 creazioni e oltre 300 disegni. Al museo Yves Saint Laurent invece i visitatori saranno accompagnati lungo tutto il processo creativo dello stilista, dallo schizzo su carta fino al capo finito.
Un viaggio nel lavoro e nella vita di Yves Saint Laurent. Un dialogo tra moda, arte e letteratura che abbraccia tutte le culture della storia che il designer francese è riuscito ad esprimere – parliamo di un intero universo artistico – attraverso le sue meravigliose creazioni esposte in 6 musei parigini.
If there is one brand that is looking more closely than others at the digital and virtual world, which the Metaverse will make increasingly central to our lives, it is certainly Gucci. Thanks to the 360° vision of its creative director Alessandro Michele, the Italian fashion house is expanding its horizons like very few other players not only in the fashion world.
Over the past year, Gucci has embarked on a wide-ranging marketing strategy, creating accessories and digital apparel for games and avatars, expanding its universe in the most economically viable directions. The landing in the gaming world with partnerships with Tennis Clash, The Sims, Genies, Roblox, Pokémon Go and Animal Crossing are a prime example. The gaming industry in fact reached $159 billion in revenue globally in 2020, to give you a yardstick the film industry earned $100 billion in 2019 – so pre-pandemic. “It’s different, it’s inclusive, and in that sense, it’s a community akin to fashion. Games today have a strong correlation with the idea of self-expression”, said Robert Triefus, EVP of Gucci during the Vogue Business and TikTok Technology Forum held in March 2021. It’s a chance for gamers to express themselves and personalize their gaming experience even more, while at the same time Gucci is trying to bring home a new slice of audience and market that it wasn’t attracting before.
The latest collaboration of the maison in chronological order, which should also go in the digital direction, is the one announced a few days ago with Superplastic. With the phrase “welcome to tha fam” the brand specializing in the creation of digital characters, art toys and accessories and founded by the multifaceted entrepreneur – but also a writer, photographer and filmmaker, as well as having founded at least a dozen other companies including Kidrobot – Paul Budnitz, announced the joint venture with Gucci. Unfortunately the info ends here but the reception from fans has been crazy.
Superplastic has already made collaborations with the likes of J. Balvin, Fortnite, Gorillaz and many others and lately created a digital duo that has quickly become a global phenomenon, Janky & Guggimon, characterized by a real personality and a precise background.
Janky is a self-proclaimed streetwear icon thanks to his raids through dumpsters looking for discarded clothes on movie sets and outside celebrity homes in Beverly Hills.
Guggimon is a fashion horror artist, axe collector, and DJ. While keeping his identity a secret due to social media anxiety, he has amassed a huge fan base. The two live together at the House of Plastic located just outside of Brooklyn. Fans of the “evil” duo are obsessively addicted to their violent, provocative, and sometimes illegal content.
It’s very likely that the Superplastic x Gucci collaboration will result in accessories, toys and almost certainly one or more NFTs as well as a digital collection. We continue to see an escalation of collaborations that, after characterizing 2021, will continue to be a hallmark of contemporary fashion in this just begun 2022.
Yes, it’s true, by now the time for Christmas gifts (even those made for themselves) has passed but this is an opportunity not to be missed, however, you’ll have to be ready to shell out a lot of money because it’s a big deal. Starting tomorrow, January 5th and running until the 11th, French auction house Artcurial will kick off a unique auction of 250 accessories, photographs, vintage items and memorabilia that have made the history of one of the most iconic fashion houses in history, Chanel.
Among the memorabilia that you can try to take home, always considering the prices and the fierce struggle to get them, we find: the denim suit that one of the supermodels par excellence, Claudia Schiffer, wore during the Fall/Winter ’93/’94 fashion show; a campaign photo that portrays Linda Evangelista and Christy Turlington taken by Karl Lagerfeld in person in the late ’80s; a lizard shoulder strap; a quilted leather jacket and much more. Of course, there are also some cult accessories such as the logoed boomerang and the rubber ball for yoga or pilates.
Among the unforgettable moments in the history of Chanel, it is impossible not to include the Fall/Winter 2014/2015 show, when Lagerfeld turned the Grand Palais into a colorful and pop supermarket, having the models walk down the runway while shopping in a unique atmosphere. Of that moment, remained in the collective imagination, will be auctioned rusks with the double C and the detergent for colored clothes of Mademoiselle.
The auction will take place exclusively online so if you want to give it a try, click here and good luck!