In addition to museums, bistros, the Eiffel Tower and escargots, Paris has always been famous worldwide for its fashion. Every year, the first step of the podium is contested with Milan and the hype that develops around events such as Fashion Week encourage designers and art directors of the Maison to create their own shows during which to present their new collections.
For the past ten days, influencers, celebrities and representatives of the jet set have invaded the French capital to admire the creations of the men’s collections and, immediately after, to discover the fascinating works of art of haute couture.
Here we present the most sensational locations and installations that have accompanied the fashion shows during these days.
Among the men’s shows, it is absolutely necessary to mention that of Off-White. Virgil Abolh has managed to recreate a glimpse of abandoned New York, where boys and teenagers spend their afternoons doing evolutions with their skates. In order to achieve this, windows and walls were completely covered with an enormous green screen, which was then replaced by video images of the New York neighborhood.https://vimeo.com/312680939
After Off-White, Virgil Abolh opted for another city reconstruction for the Louis Vuitton parade. This time, however, the art director of the Maison was inspired by the set of the music video of Billie Jean, with the declared intention of paying tribute to the King of Pop, Michael Jackson
Between the corridors of the Grande Galerie de l’Evolution in the National Museum of Natural History took place Vetements‘ runway show. The collection designed by Demna Gvasalia was worn by non-professional models who moved to the rhythm of techno music, a surreal and impressive combinationhttps://youtu.be/ZkTj0Liu_lA
The last mention for the men’s fashion shows goes to Dior, who had his creations shown in a dark room with white neon lights that bordered the catwalk. This time, the models did not have to lift a finger, all the work was entrusted to a conveyor belt that cut the room from side to side.https://youtu.be/juKdOjUuyZo
While Dior has relied on technology and modernity for the men’s fashion show, to present the haute couture collection it has not spared itself, creating one of the most fascinating and retro scenarios that can exist. The show took place in a real circus tent created for the occasion and inside the models walked among acrobats and jugglers. Once again the Parisian Maison has managed to create a parallel world, fantastic and beautiful.
While in Paris the first snowflakes were starting to fall, inside the Grand Palais, Karl Lagerfeld welcomed his guests in a classic Italian villa with garden, swimming pool, white steps, during a hot summer. At this point, after last season’s beach and the villa, we wonder what scenery will be recreated for the next fashion show.
The Margiela studio gave free rein to the imagination, throwing all the elements that inspired the collection on the walls of the room that hosted the show. The background became a colorful mix, giving the room an almost hallucinogenic air, increased by the use of a huge mirror placed on the floor that visually overturned the room.https://youtu.be/IUwEvnUR6LU