The Penguin Classics campaign celebrating books read and reread

avatar
11 July 2019

The British publishing house Penguin Classics celebrates its publications with a campaign that immortalizes the used books of its readers.

“Every book has a soul, the soul of the person who wrote it and the soul of those who read it and dream about it.” writes Carlos Ruiz Zafón. 

If you are a hardened reader you will know well that living a book does not mean just reading it, but it means underlining it, folding the corners of important pages, writing in pencil notes impossible to read with the naked eye that begin on the edges and end up sticking between a line and another, sticking decides and dozens of colored post-its. The pages begin to lose their white color, the smell of glue disappears leaving room for the perfume of time, the paper becomes rougher. It is the inexorable destiny of each volume that, despite this, will never be thrown away simply because the books do not throw themselves away. 

Precisely for this reason, the English publishing house Penguin Classics has created a campaign with the used books of some of its readers at the cry #HappyReadings. This choice makes us smile a little, perhaps because it is a campaign that advertises products that you can not buy, such as The Republic di Plato by Italian physicist Carlo Rovelli. 

But if you want a book like this, just buy one, open it and let yourself be transported, ready to leave a piece of you between its pages. 

Penguin Classics HappyReading | Collater.al
Penguin Classics HappyReading | Collater.al
Penguin Classics HappyReading | Collater.al
Penguin Classics HappyReading | Collater.al
Penguin Classics HappyReading | Collater.al
Penguin Classics HappyReading | Collater.al
Penguin Classics HappyReading | Collater.al

Newsletter

Keep up to date!
Receive the latest news about art, music, design, creativity and street culture.
Share