The news is the kind that bursts into our feeds in a rushing and thunderous way and on which we all, but really all, couldn’t help but dwell: Pharrell Williams is the new Men’s Creative Director of Louis Vuitton.
The interconnectedness that exists between showbiz and the fashion world has always been extremely strong and deep-rooted, but with Williams’ appointment to one of the most important roles in the entire contemporary fashion landscape, it further sanctions this connection at the highest possible level.
The French fashion house announced its choice of Pharrell on its Instagram profile and did so a year and a half after the untimely and sudden death of his predecessor Virgil Abloh: “he is a visionary whose creative universes expand from music to art and fashion-establishing himself as a global cultural icon”.
Visualizza questo post su Instagram
The choice of Williams the first real strategic move by new Louis Vuitton Chairman and CEO Pietro Beccari, who took over the position about a month ago after his work with Dior.
“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter”, Beccari said.
Pharrell Williams has redefined the concept of coolness for more than one generation, he perfectly embodies the creative force that moves confidently across multiple disciplines, a creativity without boundaries or limits that ranges wherever he feels like going, using music, design, art, and fashion to express himself and leave his peculiar and unique style. Everything Williams creates comes from the coming together of all these disciplines, which he uses as elements in constant connection, playing with them in ever new and innovative ways, establishing himself as one of the most eclectic and decisive contemporary cultural figures ever.
Louis Vuitton’s history with Pharrell Williams has been going on since 2004 with occasional but impactful collaborations; he was also Chanel’s first men’s testimonial, started a partnership with Tiffany & Co. And co-founded-along with NIGO, now artistic director of Kenzo, also owned by the LVMH group-of streetwear brands such as Billionaire Boys Club and Ice Cream in the early 2000s.
This nomination, thinking precisely also of NIGO’s, is a further confirmation of the “streetwearization” of high-end ready-to-wear and the continued spectacularization of collection shows, just refer to Vuitton’s Paris event a few weeks ago dedicated to the Fall/Winter 2023 men’s collection.
Pharrell’s career is chock-full of projects spanning a variety of disciplines as I mentioned earlier, his contribution to contemporary culture is enormous-N.E.R.D., The Neptunes, collaborations with Jay-Z, Snoop Dog, Kanye West, Daft Punk, those with Moncler, adidas, Marc Jacobs, KAWS, Haha Hadid, and I could go on and on.
Now we just have to wait, because Louis Vuitton’s first collection curated by Pharrell Williams will be unveiled next June during Paris Men’s Fashion Week, and witness a new era for the French fashion house and the Virgina Beach-born creative.