After presenting the Men’s FW22 campaign starring Jeff Goldblum and Rami Malek, Prada has released the female version of its seasonal campaign.
Shot by British photographer David Sims and under the creative direction of Ferdinando Verderi – who had already handled the Men’s campaign – the Prada Women’s FW22 campaign celebrates the individual and their individuality, realized by having chosen intergenerational protagonists wanting to tell their stories.
It is precisely the stories, memories and tales, which make up human nature, that have always fascinated the Italian fashion house, just as it has always conveyed its depth through fashion and image by taking inspiration from life itself and how it is lived.
Comprising this cast of women are, actress and model Hunter Schafer as well as Sora Choi, Kendall Jenner, Kai Newman, Lina Zhang – while photos of Loli Bahia, Amanda Murphy, Liya Kebede will be unveiled later in the season – which Sims captured in a series of immediate and unexpected portraits in such a way as to create a multifaceted representation of the Prada woman.
Also in this women’s version, each portrait is paired with still life images that may be difficult to understand at first glance but allow the viewer to come into direct contact with these stories, encouraging them to experience the memories, sensations and feelings of the protagonists in a dialogue that invites listening rather than observing.