The iconic symbol of the Pride, the rainbow flag that colours entire days of events worldwide, was created by American artist and activist Gilbert Baker at the San Francisco gay pride on 25 June 1978.
Harvey Milk, a politician of the homosexual liberation movement, commissioned it to him and the result was an 8-colour flag, now 6, in which each one has its own meaning (pink sex, red life, orange health, yellow sunlight, green nature, turquoise art, indigo harmony, violet spirituality).

Today Gilbert Baker’s work is the most recognized symbol of the worldwide LGBTQ+ community and brands such as Nike, adidas, Converse, Reebook, Ralph Lauren, Calvin Klein, Diesel, American Apparel, Balenciaga and Kipling are inspired by its colors to continue to give their support to all individuals, regardless of their gender identity, starting with the Pride Flag.

NIKE

The American giant presents the pack “BETRUE” 2019, a collection of sportswear, accessories and, of course, sneakers characterized by the colors of the flag.
Among the sneakers are the Air Max 720, the Air Tailwind 79, the Air Max 90, the Zoom Pegasus Turbo and the slippers Benassi JDI.
Nike also provides financial support to 20 LGBTQ+ organizations, including the GLBT Historical Society, the Hetrick-Martin Institute, the National Gay Basketball Association and You Can Play.

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Converse

Converse chooses, once again, the glitter, but this time it colours them with pride. The Chuck Taylor All Star is a mix of sparkle and rainbows, but it is the tongue that holds the fundamental element of the collection, the dates 1969-2019, the 50th anniversary of Stonewall’s Moti, considered a turning point for the rights of the LGBTQ+ community.

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adidas

adidas launches the Love Unites capsule collection, also a collection of sportswear, accessories and sneakers including the Continental 80, the Ozweego, the Nizza, the UltraBOOST 19, the Temper Run and the Adilette.

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Reebok

For its “Pride Pack” Reebok calls in the Classic Leather, the Club C and the Freestyle Hi and all 3 are hit by the rainbow wave.

Ralph Lauren

Ralph Lauren colours its Polo Pony, the iconic horse, and decides to allocate 50% of the proceeds to the Stonewall Community Foundation.

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Calvin Klein

Calvin Klein also plays with the vibrant colours of Pride, but in addition to the Calvin Klein Pride capsule collection, which includes clothing, accessories and underwear, it also launches the Nothing But Pride campaign in #MYCALVINS.
The protagonists? Indya Moore, Adrian Sotiris, Liam Daniels and Rozanne Verduin.

Diesel

Diesel, like Ralph Lauren, has transformed its logo into the first supporter of pride in its 2019 capsule collection and part of the proceeds will go to the Stonewall Inn Gives Back Initiative.

American Apparel

A capsule collection that includes 3 items, one of which has already become famous in the past.
The “Gay O.K.” t-shirt is back along with the “They O.K., All Pronouns Welcome” and “Still here, Still queer” t-shirts.

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Balenciaga

Demna Gvasalia, creative director of Balenciaga, also joins the fight for the rights of the LGBTQ+ community and launches his Ville XS rainbow-striped bag.

Kipling

Also Kipling, the brand founded in Antwerp in 1987, joins the celebrations and launches its Pride collection, part of the larger New Classics, a reinterpretation of the brand’s archival models.
In addition, VF Corporation, Kipling’s parent company, has been recognized for the third consecutive year as the best working environment for all members of the LGBTQI+ community.
A real rainbow that reached its highest score in the 2019 index of Corporate Equality, organized by Human Rights Campaign, the largest LGBT foundation in the United States.

While you’re at it, take a look at last year’s Netflix initiative.