PRO-Keds, ‘born for sport, shaped by the streets’

PRO-Keds, ‘born for sport, shaped by the streets’

Andrea Tuzio · 2 months ago · Style

PRO-Keds is one of the founding brands in the history of New York sneaker culture, a brand with a unique legacy and one of America’s longest-running companies that launched its sports line in 1949.

A real cult phenomenon that in the ’70s has crossed the boundaries of gyms and basketball courts to become a statement, a distinctive sign of style. 

As we were saying at the beginning, we are in 1949 and although the memory of the war is still engraved in the minds of everyone in the United States, a sense of optimism begins to make its way among the souls of people in cities, in meeting places and in companies. At the time, shoes for sports activities were not a priority but something was changing, there was a desire for novelty in the air. 

Starting from these common feelings, the PRO-Keds collection was born with the Royal model designed specifically for basketball, a sport that at that time reflected exactly the sentiment of the time because it was the sporting exemplification of the change of pace of the entire American culture. 

It was a true legend of the game to introduce the Royal and PRO-Keds collection to the world, we are talking about George Mikan, one of the pioneers of basketball and one of the most dominant players in NBA history. Mikan, with his iconic number 99 led his Minneapolis Lakers to win as many as five titles until 1960, when the franchise then moved to Los Angeles, where it remains today. Due to the dominance of the Lakers‘ player, the NBA was forced to double the size of the three-second area to keep Mikan as far as possible from the iron because of his predominance over the other long players in the league, famous was the writing displayed outside Madison Square Garden in New York, which presented the game scheduled for that day: “The New York Knickerbockers against George Mikan”, just to witness his power on the parquet.

In 1950 he was declared the best player in the history of basketball and is the only winner of 7 total rings in the 3 leagues that have written the history of American professional basketball (NBL 1947 Chicago Gears – 1948 Minneapolis Lakers, BAA 1949 Minneapolis Lakers, NBA 1950 and 1952-1954 Minneapolis Lakers).
From that point on, thanks in part to the Lakers’ number 99, these simple and minimal American sneakers became an absolute cult phenomenon.

During the 1970s then, PRO-Keds became synonymous with the sports shoe in america and some of the greatest players in basketball history would wear a pair: Nate “Tiny” Archibald, NBA champion with the Boston Celtics in 1981; Joseph Henry “Jo Jo” White, deceased in 2018, two-time NBA champion with Celtics (1974, 1976) and member of the Hall of Fame since 2015; Pete “Pistol” Maravich, perhaps the most incredible and spectacular player to have ever walked the court. The only player not present, because he died shortly before playing basketball and represented on that occasion by his two sons, when the NBA celebrated its first 50 years by voting the 50 best players of all time in relation to that period, during the All-Star Game in Cleveland in 1997, Maravich represented the pure love for the basketball and played a basketball that had never been seen before and that in some ways will never be seen again. “Pistol” left with the ball in his hands, just as he had grown up. 

Thanks to their timeless, simple and clean style, PRO-Keds sneakers managed to transcend their primary function of shoes for professional basketball players and became a uniform of New York street culture of the 70s and 80s. The first step, as we have seen, is marked by the Royal, but the real affirmation comes with the 69er, which becomes an authentic fashion phenomenon. Elegant and refined, they represent an era in which authenticity is what counts. PRO-Keds was born to question the mainstream choices of the time thanks to its timeless style.

Today, the brand is committed to maintaining the same authenticity that has made it a true cultural icon by offering updated versions of the models that have made the history of American basketball and sneaker culture. 

PRO-Keds, ‘born for sport, shaped by the streets’
Style
PRO-Keds, ‘born for sport, shaped by the streets’
PRO-Keds, ‘born for sport, shaped by the streets’
1 · 8
2 · 8
3 · 8
4 · 8
5 · 8
6 · 8
7 · 8
8 · 8
Suds and Smiles the photo series by Samantha Fortenberry

Suds and Smiles the photo series by Samantha Fortenberry

Collater.al Contributors · 1 week ago · Photography

Alabama based photographer Samantha Fortenberry has taken a series of photos called ‘Suds and Smiles‘. She asked her friends to choose a series of objects, which had important meaning for them or which were important for the time of the bathroom, thus customizing the set one by one. The collection explores the relationship between people and objects, kitsch accessories and hilarious settings are the protagonists of these super-colored photos.

The people portrayed are naked, the artist wanted to represent them in this way, in all their beauty and naturalness. Samantha also introduces ideas of body positivity and gender equality and, between a male and female nude, the photos express great confidence.

The girl says: “I want to gather a wide variety of people of all their shapes and sizes to show the various forms of beauty that each person has“.
Let’s take a look at it together.

Text by Elisa Scotti

Suds and Smiles the photo series by Samantha Fortenberry
Photography
Suds and Smiles the photo series by Samantha Fortenberry
Suds and Smiles the photo series by Samantha Fortenberry
1 · 8
2 · 8
3 · 8
4 · 8
5 · 8
6 · 8
7 · 8
8 · 8
Juergen Teller plays with SS22 by JW Anderson

Juergen Teller plays with SS22 by JW Anderson

Andrea Tuzio · 6 days ago · Photography, Style

It is impossible to define Juergen Teller as a simple fashion photographer.
With his work and his unique and inimitable aesthetics, the German photographer investigates the social constructions that concern beauty and everyday life through his direct and unfiltered style that leads to irony, humor and provocation.
His subjects are all treated in the same way regardless of who they are, the cut of his shots is democratic, instinctive and direct thanks to which he has become an icon in the world of artistic and fashion photography.
He has always preferred the rough sincerity of the photos that came out of the roll as they were, always true to himself, he has never changed his style even when he switched to digital. 
He has worked for Burberry, Celine, Marc Jacobs, his photographs have ended up on the covers of Face, i-D and Vogue and he has done covers for Björk and Morrisey.

This time around, Teller becomes a double star for JW Anderson’s SS22 lookbook.

A real calendar where, among the models wearing the prêt-à-porter creations of the British designer surrounded by tires that serve as a set, the German photographer chooses to become part of the project by immortalizing himself in black briefs and a camera around his neck in pin-up poses.

Teller overturns the status quo, overturning, as usual, the exasperated seriousness of the fashion world to play with it and make fun of it.
This is the umpteenth proof by a legend of contemporary photography, that he always manages to unsettle the users and rewrite obsolete rules, only to overturn everything again immediately afterwards.

Below you can check out JW Anderson’s SS22 lookbook/calendar.

Juergen Teller plays with SS22 by JW Anderson
Photography
Juergen Teller plays with SS22 by JW Anderson
Juergen Teller plays with SS22 by JW Anderson
1 · 27
2 · 27
3 · 27
4 · 27
5 · 27
6 · 27
7 · 27
8 · 27
9 · 27
10 · 27
11 · 27
12 · 27
13 · 27
14 · 27
15 · 27
16 · 27
17 · 27
18 · 27
19 · 27
20 · 27
21 · 27
22 · 27
23 · 27
24 · 27
25 · 27
26 · 27
27 · 27
The party for the 30th anniversary of the Shadow 6000 by Saucony Originals

The party for the 30th anniversary of the Shadow 6000 by Saucony Originals

Giulia Guido · 6 days ago · Style

A few weeks ago, on the occasion of the 30th anniversary of the Shadow 6000, the famous Saucony Originals silhouette, street artist EricsOne painted a gigantic mural that continues to dominate Corso Garibaldi.
The celebrations did not end with the creation of the artwork, however, as a few evenings later the brand new Carlo al Naviglio restaurant opened its doors to friends of Saucony for an exclusive party where EricsOne’s work was officially presented to the public with a video projected on the mega screens positioned in the location’s courtyard. 

The guests had the chance to see many Saucony Originals models displayed like works of art in a gallery, positioned on pedestals lit by design lamps, ready to be admired from every perspective and, in the meantime, to taste the assortment of samples proposed by the kitchen. 

Shadow 6000 di Saucony Originals

As always, Saucony had a special eye on its guests, offering both a selection of items, from tote bags to shoes, personalised and hand-painted by professionals, and a live painting performance by EricsOne, who during the evening created another piece of artwork, much smaller than the one in Corso Garibaldi, but equally impactful. 

The event was then enlivened by exceptional music, with a dj-set by Polly and Pamy, who for the second part of the evening gave way at the consolle to DJ and producer Shablo, then joined by artist Ernia who entertained the audience with her “Superclassico” on the very day the single went platinum three times. 

The evening also officially launched the new Fall/Winter 2021 campaign which precedes a series of highly anticipated releases throughout October including the Shadow 6000 Sweet Street from the Shadow 6000 Foodfight.

Relive the atmosphere and the best moments of the party in our gallery and in the video below! 

The party for the 30th anniversary of the Shadow 6000 by Saucony Originals
Style
The party for the 30th anniversary of the Shadow 6000 by Saucony Originals
The party for the 30th anniversary of the Shadow 6000 by Saucony Originals
1 · 17
2 · 17
3 · 17
4 · 17
5 · 17
6 · 17
7 · 17
8 · 17
9 · 17
10 · 17
11 · 17
12 · 17
13 · 17
14 · 17
15 · 17
16 · 17
17 · 17
Stüssy x COMME des GARÇONS, a new collaboration

Stüssy x COMME des GARÇONS, a new collaboration

Andrea Tuzio · 6 days ago · Style

Two of the most iconic players in the streetwear world, Stüssy and COMME des GARÇONS, have released a new collaboration with a 90’s and essential aesthetic.


After launching the Laguna Beach fragrance earlier this year, the brand founded by Shawn Stüssy and the one created by Japanese designer Rei Kawakubo continue their dialogue with a new capsule collection consisting of: a black nylon coach jacket with co-branded graphics on the left chest and back of the jacket, a grey hoodie with the “CDG” and “Stüssy” logos on the chest and a graphic on the back and two t-shirts – one in white and one in black distinguished by the “CDG” logo, a triptych of Stüssy logos and the “N°4” typical of the Californian brand.

This latest Stüssy x COMME des GARÇONS apparel collaboration will be released on September 24 in Stüssy, CDG and select Dover Street Market stores and online through the Stüssy and CDG shops.

Stüssy x COMME des GARÇONS, a new collaboration
Style
Stüssy x COMME des GARÇONS, a new collaboration
Stüssy x COMME des GARÇONS, a new collaboration
1 · 11
2 · 11
3 · 11
4 · 11
5 · 11
6 · 11
7 · 11
8 · 11
9 · 11
10 · 11
11 · 11