The donuts from The Simpsons, Homer’s favorites, have become iconic in our imagination as the quintessential donuts. So much so that Swatch has reproduced them on a watch. SECONDS OF SWEETNESS is a tribute to the world of The Simpsons and the typically American donuts loved by Homer. In short, this Swatch immediately makes us want to rewatch the nineteenth episode of the ninth season of The Simpsons, where Homer is prosecuted by the Giant Donut.

Let’s talk about the watch. It’s an item that plays with the donut theme, becoming immediately recognizable for fans of the TV series. The donut-shaped dial adds a fun touch to the way we wear Swatch, dressed in sugary style on this occasion. Moreover, the watch is also available with SwatchPAY! functionality, very useful in everyday life.

Available from November 2, coinciding with the arrival of the 35th season of The Simpsons. But the surprises don’t end here; Swatch and animated series fans will be surprised by other projects involving all the protagonists of the TV series. This watch comes alongside the launch of two other products also inspired by the world of The Simpsons: WONDROUS WINTER WONDERLAND and TIDINGS OF JOY. The first brings together the cartoon characters in gingerbread version as they dance on the snow-studded strap, while the second immortalizes the Simpson family singing together for the holiday season. Both models are already available in Swatch stores and on the website.

The Jadon shoe is celebrating its 10th anniversary, and Dr. Martens has decided to commemorate the occasion with an unexpected partnership with Ganni. Rebellion and coolness come together in a boot that, when reimagined, becomes even more iconic. The photo announcing this partnership, captured by Grant James-Thomas, is a clear sign of the fusion of these two iconic brands.

GANNI è un brand che ha fatto irruzione nei feed di tutti per i look bon ton ma anche smart, dimostrando un dinamismo unico nel suo genere. La componente giocosa e positiva delle sue collezioni assume un carattere progressista che ha permesso al brand danese di farsi conoscere diventando un fenomeno globale. Insomma, c’é tutto. Anche il logo a farfalla di GANNI. Uno degli aspetti più interessanti di questa scarpa, però, sta nel materiale: una combinazione di poliestere e materiali privi di pellame. Ci troviamo quindi davanti a una scarpa che – con ogni probabilità – andrà subito sold-out.

GANNI is a brand that has made its way into everyone’s feeds with its chic and smart looks, demonstrating a unique dynamism. The playful and positive component of its collections takes on a progressive character that has allowed the Danish brand to become a global phenomenon. In short, this partnership has it all, including GANNI’s butterfly logo. However, one of the most interesting aspects of this shoe lies in the material: a combination of polyester and leather-free materials. We are therefore faced with a shoe that will likely sell out immediately.

The price is €285, available in sizes EU36 – 48 on ganni.com and drmartens.com, as well as in some selected stores.

The collaboration announced today between Moncler and Rick Owens takes us into a new dimension, adorned with meticulously designed garments to fit into the environment recreated by Owens. A certainly innovative and extraordinary scenario, a “Sleep Pod” serving as the backdrop for the entire launch campaign. From the photos, it appears as if we are witnessing a tent with a futuristic character, a backdrop that is both comforting and strange at the same time.

Moncler x Rick Owens: details from the collection

An intimate, deeply introspective project is found in the concept of the silent sleeping pod recreated by Owens. «Halfway between a meat locker and an Egyptian tomb,» reads the press release. A truly captivating concept that comes with matchy-matchy outfits to be worn within this reality isolated from everything and more. Additionally, in the background of the campaign photos, the co-branded logo can be glimpsed, which we will see on all the pieces.

Let’s step out of this Sleep Pod for a moment and talk about the collection: the silhouettes are elongated, and the padding features a very interesting ray pattern. The palette, clearly, plays with very dark tones with the addition of dyed cotton denim and organic cotton jersey along with nylon and cashmere shaded from blue to acid yellow. The variety of garments remains one of the most interesting aspects: flight jackets, puffers, and down jackets, along with extra-long coats, accompany skirts, shorts, and tops. The denim, on the other hand, is cut to create tunics, dresses, and skirts, ring scarves, and shaggy boots along with a quilted blanket. In short, everything we could expect from a collaboration of this caliber is present in this collection.