Style Still Lifes, the J. Kim campaign that mixes fashion and culinary culture
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Still Lifes, the J. Kim campaign that mixes fashion and culinary culture

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Giulia Pacciardi
Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 2

For the J. Kim FW17 collection, its founder Jenia Kim wanted to explore and evolve the fundamental details of traditional Korean costume.

Always starting from the Korean culture, the one from which he comes, he wanted to focus on his roots in a different way and not particularly related to fashion.
In the series entitled Still Lifes, born thanks to the collaboration with photographer Eugene Shishkin, he wanted to immortalize his garments alongside traditional Korean dishes.

From rice, to Kimchi to flowers, all Kim’s favourite food is contextualized together with his contemporary fashion design so as to leave the right space for the rich Korean culture.

Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 1 Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 2 Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 3 Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 4 Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 5 Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 6 Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 7 Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 8 Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 9 Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 10 Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 11 Still Lifes, la campagna di J. Kim che mixa moda e cultura culinaria | Collater.al 12

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Written by Giulia Pacciardi
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