In the heart of Chinatown, in the Paolo Sarpi neighborhood, a new space is opening. Studio Pesca is unveiling the doors to its new Milanese home, designed by Greta Cevenini, a set designer, stylist, and interior architect. This project follows the renovation of an apartment in the “old Milan” style, transforming it into a multifunctional location comprising an exhibition space, office, meeting room, kitchen, and photo studio. It is a versatile environment capable of hosting events and projects in collaboration with diverse yet related entities.
Studio Pesca is a venture that was born in 2020 when Benedetta Gambino decided to open a space dedicated to art direction, content production, graphic design, social media, web development, as well as editorial projects and other events, collaborating with brands in the food and beverage, fashion, design, and luxury sectors. The desire to create a space that focused on the work developed by Studio Pesca over the past three years goes beyond the design of a simple office. Let’s find out more.
Initially, the project started with the intention of lightening the mood, making the space more vibrant and energetic, proposing a fresh approach. Starting with the entrance, the bold acid-green color can have a disorienting effect. Moreover, all the paints – provided by Studio Pesca in collaboration with Sikkens – reflect the aesthetic of the Studio. Studio Pesca has chosen numerous brands to accompany this transformation in the office environment, ranging from Alias with the Spaghetti Chair to the Zerogloss kitchen, including office seating from Lapalma and Vasoi lights. In short, Greta Cevenini reinvents a typically Milanese space, giving the green light to a new way of conceiving a creative and hybrid location, setting an important benchmark for all entities working in the communication world.
Ph. courtesy Nicolò Panzeri
For other projects from Studio Pesca here is their Instagram profile.