Untitled 1C is a performative project that positions itself as a new, more focused and intense chapter within the research that Tellurico Design Studio has been carrying out for years on the concept of time. A research path that reflects on work and on the true value of collectible design objects. The project has already passed through Milan, Amsterdam, and Athens, and has also landed in Dubai for Isola Space at Dubai Design Week 2025, without losing its identity—on the contrary, becoming even stronger. Let’s take a closer look.
At the heart of the performance—presented at The Lana Promenade—was the desire to make time visible, understood as the primary and often invisible resource of design work. “For an independent designer, time is the most precious resource: it’s the only thing I truly own and can sell,” Tellurico explains. Untitled was born precisely from the need to reveal what usually remains hidden, to make the value behind a collectible design object understandable. “If we explain that behind a chair there are hundreds of hours of work, then its price immediately becomes easier to grasp.”
Compared to Untitled 1B, presented during Fuorisalone 2021, Untitled 1C changes pace and structure. “Before, the performance was divided into real work shifts, whereas this time it’s a more concentrated section: two hours in which I work on multiple objects simultaneously.” The forms are also new and previously unseen, emphasizing the continuous evolution of the project, which never repeats itself in the same way.
The context also plays a decisive role. As mentioned above, the performance was presented at The Lana Promenade in Dubai, creating a clear contrast between manual labor and the environment hosting it. “Bringing an intervention made of dust, noise, and physical gestures into such an exclusive setting creates a very interesting friction,” he says. In a city often associated with immaculate spaces and finished objects, Untitled shifts the focus onto the process, sparking the curiosity of an audience not used to seeing the ‘behind the scenes’ of design.
Showing the process in front of an audience is a central choice in Tellurico’s practice. “Untitled is not just a design project, but almost a communication project.” The performance becomes a tool to make the complexity of the work visible, allowing viewers to understand the value of craftsmanship and mastery. “Behind a Tellurico project there isn’t just a drawing, but an articulated journey, from the initial idea to production.”
In this sense, craftsmanship is not a nostalgic gesture, but a contemporary method. “For me, it doesn’t just mean working with your hands, but operating in a constant dialogue between thought and matter.” With Untitled, this dimension emerges in a direct and transparent way, transforming time, labor, and process into the true substance of the project.
(C) Isola – photos by Creative Frame Story @creativeframestory
