In an attempt to raise public awareness about the growing problem of overproduction, the Swiss brand Vetements has decided to occupy 4 showcases of the London department store Harrods with numerous unused garments by normal passers-by.

The whole, huge installation is in fact composed only of garments that the brand has asked to donate through some bank displays embedded in the windows.
The mountains of clothes represent the mass production and all the resources that are uselessly used for the creation of garments that, punctually are thrown away.

“For brands to become more sustainable today, they need to do one simple thing: have their supply meet their demand. It’s like throwing away food in a world full of hunger. Our planet is sick because of us, because we want more and more and more, without thinking of generations to come.”

Told Vogue the CEO of Vetements, Guram Gvasalia.

If you want to participate, you can hand in your old items via the bank displays embedded in the windows. In return, you’ll receive an exclusive Vetements x Harrods wristband made from recycled plastic bottles.
If you’re not in London don’t worry, it seems that the installations will go around all the world’s major department stores.