Kit Kat has long embraced the concept of “Take a break” and, despite the passage of time, their advertising campaigns continue to surprise us. In particular, the last one, “Break the Speed”, won the agency J. Walter Thompson Casablanca three lions at the Lions Festival in Cannes.

The four images underline the same idea. Nowadays we live in a world marked by ever-increasing rhythms and every now and then we need a short moment of relaxation. Maybe the perfect little break could be a Kit Kat. A tasty and chocolatey antidote to the frenzy and stress of everyday life.

The four scenes show perfectly with a technique like stop-motion the speed that surrounds us and the calm given by the Kit Kat.

A simple idea that, for the world of advertising, is always the best. Each of us sometimes feels the need to press the pause button of our lives and enjoy a sweet moment of peace.