Design Westwing x Crosby Studios: A Democratic and Emotional Design
Designproduct design

Westwing x Crosby Studios: A Democratic and Emotional Design

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Giulia Guido

On one side, the go-to e-commerce platform for product and interior design, rooted in the philosophy of Beautiful Living, encouraging people to create homes that express life’s beauty in a personal way; on the other, one of today’s most cutting-edge studios, a manifesto of refined, minimal, geometric, and clean aesthetics, both in form and materials.
It’s from the encounter between Westwing and Harry Nuriev, with his Crosby Studios, that one of the most exciting collections of 2025 is born.

The collaboration stems from a shared desire to make design accessible, without compromising on strong aesthetic and conceptual identity. The result is a meticulously curated collection that merges Westwing’s editorial vision with Harry Nuriev’s experimental and artistic approach.
Known for his ability to move freely between art, fashion, and interior design – and for collaborations with Balenciaga, Alexander Wang, and Nike – Nuriev redefines what it means to live beautifully, blending personal expression with cultural critique.
Delia Lachance, founder and Chief Creative Officer of Westwing, says: “I’ve followed Harry’s work for years and bringing his vision into our universe is a great source of pride. His ability to completely reimagine interior design is truly unique.”

Westwing x Crosby Studios is a collection of furniture, textiles, home and table accessories. Every piece – from vases to glasses, sculptural sofas to fluid-shaped mirrors – is designed to be both functional and conceptual.
The checkerboard pattern, a signature of Crosby Studios, becomes the central thread and visual symbol: a “blank digital canvas,” as Nuriev defines it, open to endless interpretation. The idea is to offer objects that are simple in shape but rich in artistic presence, able to transform through the eye of the beholder.

“Playful transformation” is the key phrase chosen by Nuriev to describe this collaboration. His metallic surfaces, unexpected proportions, material mixes, and digital references are never random – they are designed to evoke feelings, memories, and personal connections.
The Lennon sofa, reinterpreted with unexpected modularity, becomes one of the collection’s emblems, alongside smaller yet meaningful pieces like graphic glasses or cushions with tactile and vibrant patterns. Each object is conceived as a fragment of the Crosby Studios world that everyone can live through their own lens.

To celebrate the launch, Westwing inaugurated The Apartment, a temporary showroom in Paris on June 23, located in Rue du Louvre (open until July 4). This isn’t a simple pop-up, but an immersive environment that reflects the collection’s poetic spirit: a balance between structure and play, digital aesthetics and homely warmth.

The Westwing x Crosby Studios collection represents a new chapter in contemporary design: a narrative of emotion, accessibility, and experimentation. Objects meant to be lived, not just admired, designed to create connections and inspire new ideas of everyday beauty. A celebration of individuality and creativity, guided by a vision that aims to redefine, with lightness and precision, the way we live in our homes.

Westwing
Designproduct design
Written by Giulia Guido

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