Style adidas Superstar: from generation to generation

adidas Superstar: from generation to generation

Anna Frattini

Today, the Superstar is one of the most exciting sneakers on the market. With its over 50 years of history, this shoe is preparing for a new upgrade with the XLG, adding a platform that perfectly complements the classic model. Its history is filled with numerous collaborations, starting in the world of basketball and heavily influenced by music, like in the 80s with Run-DMC when the hip-hop group rocked the shoe and an adidas total look at the cusp of their success. 

superstar xlg

To celebrate the launch of the Superstar XLG, adidas and Foot Locker Europe came together and have launched something special. With a dedicated filter inspired by XLG, they are inviting people to come and join them on a dance challenge on TikTok. All to demonstrate how the Superstar XLG is a bold new canvas for self-expression and showing off your boldest moves. The filter transforms dance moves into beats and visuals to engage sneaker enthusiasts.

superstar xlg

In Milan, Paris, London, and Berlin you can also use this filter in-store thanks to a dedicated workstation, accompanied by an interactive background that can take the content of the participants to the next level. In Milan, you can participate in the challenge directly from the store in Corso Buenos Aires, 17. You will need to share your moves with the hashtag #SuperstarXLGmoves and tag @footlockereu on TikTok to join the challenge. The winners and their +1 will be invited for a workshop at La Maison de la Conversation (Porte de Clignancourt) in Paris during the month of September.

credits Alek Katar

The Superstar XLG usher in a new era of style and versatility for being a shoe that can adapt to any outfit. In essence, the launch of this new silhouette inspired by the Superstar OG is an upgrade that adds a raised aspect to the shoe. Featuring a leather upper, renewed shell-toe and revamped statement platform, the versatile shape fuses style and comfort for the next generation of game changers. 

Written by Anna Frattini
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