Behind The Screen is Sample_ness’ latest editorial, a project born from Alessio Pomioli‘s mind dedicated to streetwear.
In the 4 editorials he has produced for us, he has faced different contemporary themes with a creative approach that is out of the ordinary schemes and dynamics.

With Behind The Screen he does the same and with a short video and some images, he explores the mutations that our personalities undergo in front of and behind a screen.
What are the reasons that drive us to judge others using likes, shares and follow, but also, and continually, to put us in a position to be judged.

As always, we asked him to explain his work to us in his own words and, unlike on other occasions, his response was shorter:

“NO CAPTION NEEDED.”

Not everything needs explanation.

[vimeo]https://vimeo.com/272203151[/vimeo]

CREDITS:
AD @alessio_pomix
DOP @riccardo_mordenti
Brands: @filausa; @department5
Models:
@_willmec;
@thiago_with_the_shits;
@valedays;
@francescomircoli;
@cieenne;
@jesuisrebesque