A message of hope at a difficult time.
This is what Moncler wants to convey through the launch of the #WarmlyMoncler campaign, a selection of moments linked to the past, present and future of the brand, a journey into the values that constitute the DNA of the Italian fashion house.

The keyword in Moncler’s vocabulary and that best expresses this initiative is warmth, in all its facets, both in a concrete and metaphorical sense, especially in a complex moment like the one we are experiencing because of the COVID-19 pandemic, and represents the common thread of #WarmlyMoncler.

The campaign kicked off with a retrospective that explores the collective memory of Moncler who, digging into his own archives, presents us with old campaigns that bear the signature of some of the most legendary fashion photographers. The images were chosen by Moncler remind us that, despite the difficulties and concerns due to the global situation, we have never been closer to each other.

The #WarmlyMoncler project also includes a second chapter, a series of playlists on Spotify edited by some friends of the brand and the family of Moncler Genius.

Starting this second part of the campaign is the President and CEO of Moncler Remo Ruffini, who has chosen the songs from which he draws inspiration and thanks to which he strengthens his hope for the future. The playlists that follow are curated by Craig Green, Matthew Williams and Hiroshi Fujiwara.

The campaign will also continue with a series of digital conversations with other protagonists that revolve around the Moncler Genius world, such as the new entry Jonathan Anderson, founder of JW Anderson, who will participate in the project with an interactive interview, followed by other initiatives always focused on the theme of creativity.

The #WarmlyMoncler campaign is a virtual, symbolic and warm embrace that the brand wants to give to the whole world.