PUMA‘s latest sneaker collection pays homage to Italian craftsmanship, the faces, and the communities that characterize the manufacturing of the Bel Paese. This Made-In-Italy collection by PUMA will be divided into three drops and embraces the classics of tennis, basketball, and running – all made in Italy – with high-quality materials and an impeccable attention to detail. Inspired by the renowned tradition of Italian fashion, the collection includes five classic PUMA silhouettes revisited with elevated executions. The collection features GV Special, Indoor, Suede, Clyde, and Easy Rider. The premium sneaker range is presented with a photographic campaign shot in the streets and squares of Naples, where different generations of Italians interpret the collection in a unique and personal way.

The Made-In-Italy collection by PUMA debuted yesterday with some of the aforementioned silhouettes including the GV Special, Suede, and Clyde in the Intense Red and Opal Blue colorways. The second launch is scheduled for August 3rd with the Easy Rider and Indoor. Finally, the third drop concluding the Made-In-Italy pack will be released on October 19th with more GV Special and Clyde.