Swatch x MoMA, from the museum to your wrist

Swatch x MoMA, from the museum to your wrist

Giulia Guido · 1 month ago · Art, Style

In one of the most challenging times for museums and galleries around the world, Swatch and MoMA New York have signed a collaboration that will allow some of the museum’s most famous works to be worn on the wrist. 

Swatch x MoMA is a brand new collection of six watches inspired by six masterpieces that will arrive on 4 March. The strong, bold brushstrokes of Van Gogh’s The Starry Night, the exotic atmosphere of Henri Rousseau’s The Dream, the lines and colours of Piet Mondrian’s Composition in Oval with Color Planes 1, the graphics of Tadanori Yokoo’s The City and Design, The Wonders of Life on Earth, Isamu Kurita and his New York, and finally the shining gold of Gustav Klimt’s Hope II

To celebrate art at 360°, the Swtch x MoMA watches can be purchased individually or in a package that celebrates the famous New York museum, now a veritable institution, by echoing the design of its famous Blade Stair. 

But that’s not all! Swatch has worked directly with Beatriz Milhazes, a renowned Brazilian artist, and has placed three of her works in the MoMA collection on the Swatch X You platform. 

Thanks to this platform, anyone can create their own watch using the decorative motifs Suculentas Beringelas (Succulent Eggplants), O Espelho (The Mirror), or Meu Bem

On the occasion of the release of Swatch x MoMA, we were lucky enough to ask Beatriz Milhazes a few questions. Don’t miss our interview below! 

swatch x moma Beatriz Milhazes |

How has it been to see three of your works become the decorative motif of Swatch watches? Could you ever have imagined it? 

Well, I understand it in a different way. What is interesting about this project is the fact that my artwork selected from the MoMA collection was made to be seen in person, like the painting called “Succulent Eggplant”. For this project, it became a digital image and every person will be able to choose the composition and customize their Swatch. It will become something physical again, the watch that people will be able to wear and enjoy.

swatch x moma Beatriz Milhazes |

Thanks to this collaboration with Swatch, we have the opportunity to wear one of your artworks and that’s great. But if you had to choose a work of art to turn into an accessory, which one would you choose? 

Thank you for your interest in exchanging ideas. I could not be happier with the Museum selection from their collection. To be part of this project with MoMA and Swatch is a pleasure.

Your works are exhibited in some of the most prestigious museums in the world. When you started did you expect the success you have achieved? 

Not really. My focus was and continues to be on the work and my relationship with my studio practice. It is great to have success but I don’t believe in it. I believe in my work.

You don’t set any limits for yourself when creating your works and you use different materials and medias. Is there one in particular that changed your life when you started using it? that left you amazed? 

Painting is the root of my work. A very important moment for my studio practice was when I discovered in 1989 the technique called recently “Monotransfer”.
This technical openness made it possible for my language in painting to happen and all the other mediums to follow and dialogue with it.

Which advice would you give to young aspiring artists of today?

Things have their time to happen. You just need to focus on what you are doing, and do it!

swatch x moma Beatriz Milhazes |

Swatch x MoMA will be available from 4 March in Swatch shops worldwide, at, at global MoMA Design Stores and at

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Swatch x MoMA, from the museum to your wrist
Swatch x MoMA, from the museum to your wrist
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Kate Hook and her analogue and surreal portraits

Kate Hook and her analogue and surreal portraits

Giulia Guido · 5 days ago · Photography

Cinematic and surreal. Almost futuristic. Kate Hook‘s shots have this effect, taking the viewer to places far away, not geographically, but in time and space. The photographer, based in the south of the UK, takes us on a mental journey through time and space. 

Kate Hook studied Art Direction at the University of Arts London, Filmmaking at Staffordshire Uni and is now a photographer specialising in analogue photography. Moving away from many of her colleagues who rely mainly on post production and Photoshop, Kate does everything on camera and looking at the results we can’t help but be speechless. 

We asked her a few questions and Kate Hook told us how she started shooting and more about her technique. Read our interview below and follow her on Instagram and on her website

Tell us how you started taking photographs. Is there a particular moment you remember?

There isn’t a particular moment that comes to mind, it was more like a organic sequence of developing an interest in taking photographs which started with the Canon AV-1 my dad gave me when I was a teenager, as well playing with the other digital cameras in the house. When I was about 14/15 I got really into it and at about 16 it became quite apparent I had a knack for taking pictures. One thing I remember when I was getting more into it was someone saying me that I was taking pictures “wrong”, which granted at that age I had little idea on what I was doing as at that stage I had no formal teaching or anyone showing me properly how to operate a camera. So I started to read books on cameras and photography as I wanted to learn how to shoot correctly and then do it “wrong” on purpose.

Describe your photographic style. How did you arrive at this point?

Magical and vivid. Not light or dark, instead it’s bright and dream like. I’ve spent years playing around with various different methods and techniques. When I was younger I was very drawn to surrealism so I feel that has had an impact on me creatively. I’ve always believed that magic is real and there’s so much more to reality than what we’re taught, so I try to show that in my work. Reality is what you make of it afterall. 

For you, which is the most important thing to consider when taking portraits?

The mood and the message… If there is one, sort of depends on the photo really. There’s typically quite a few elements going on depending on what the set of portraits are about. For the model, it’s how they’re presented, from their expression’s to what they’re wearing. Then there’s other elements such as lighting and equipment. As well as themes and symbolism. All of it is like mathematical equation with various different factors that go into the final images.

What equipment do you use for shooting? Which cameras and accessories do you take with you when shooting and why?

I shoot entirely on film and I’ve started using more filters in my work. The main cameras I use are Nikon F100, Fm2, and F3. Recently I’ve gotten a Pentax 645N which I’m excited to work more with. Every now and again I may “film soup” a roll of 35mm, which is a process where you submerge the film in a liquid, which distorts the chemical balance of the film and causes some interesting effects. Absolutely none of my work is photoshopped, everything is done in-camera pretty much. I only ever do a bit of minor tweaking before uploading but that’s it. We spend a lot of time staring at screens so for me personally I think it’s important on a artistic standpoint to take and create imagery without the reliance of a computer and editing software. Plus shooting on film makes it that bit more real. 

Are there any artists you follow or are inspired by?

Pete Turner and Benoit Debbie have been the biggest influences for me through out the years. Turner was essentially the god father of colour film photography and Debbie is a master of colour for cinematography. 

Continue the sentence: For me, photography is…

Truth. It’s all there for a reason. The human eye can’t and maybe doesn’t want to see everything. Photography can tell us how striking yet how beautiful the world truly is.

Kate Hook |
Kate Hook |

Read also: Alice Milewski’s surreal self-portraits

Kate Hook and her analogue and surreal portraits
Kate Hook and her analogue and surreal portraits
Kate Hook and her analogue and surreal portraits
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Lavinia Cernau photographs the essence of summer

Lavinia Cernau photographs the essence of summer

Giulia Guido · 4 days ago · Photography

It is on days like these when the temperatures start to rise and the days get longer, that we feel a strange nostalgia for summer. A dual feeling that manifests itself both as a lack of past summers and as impatience in waiting for the one that is about to begin. Then, every time it finally arrives it seems strange, but it only takes a few days, just a weekend at the beach, to get back to feeling comfortable with our legs uncovered and the sun caressing our skin.
In this time, however, when even a short trip out of town seems like a colossal undertaking, Lavinia Cernau‘s photographs come to our aid and cure our nostalgia. 

Lavinia Cernau is a photographer based in Transylvania, Romania, and although this land offers unique landscapes to which she is very attached, photography has led her to explore other places. 

From the Greek islands to the Spanish beaches, from the south of France to the Italian coast, Lavinia goes where summer is at its best and with her camera she is always ready to capture it, to imprint it forever in images that could be part of anyone’s holiday album. 

No matter where she is, the fundamental element of her artistic production is the warm and embracing light. The colours of dawn and dusk cover everything with a patina that transforms views and vistas into magical places.

“As a photographer, I’m drawn to the contrast between light and shadow at sunrise or sunset – both my favorite times to shoot.”

As we browse through her portfolio, we are reminded of the scents of summer, the sound of pine trees blowing in the wind, the salt that remains on the skin, the pleasure of an ice-cold drink, the hours spent sunbathing.  

Lavinia Cernau’s shots are distinguished by a particular aesthetic that seems to have come straight out of films such as “The Talented Mr. Ripley”, where life seems more beautiful and easier just because it is lived a stone’s throw from a cliff that plunges into the blue sea.
In fact, the world of cinema is not far from the photographer’s imagination, as she told us: “I find I think of what I’m going to shoot as cinema stills as I always want my images to tell a story. I want people to be moved, to relate to a feeling inside them when they look at my pictures..”

Read also: Guillaume Gaubert’s photos, memories of a past summer

Lavinia Cernau manages to encapsulate the whole atmosphere of summer in one image. Below you can find some of her shots, but to find out more visit her website and follow her on Instagram

Lavinia Cernau photographs the essence of summer
Lavinia Cernau photographs the essence of summer
Lavinia Cernau photographs the essence of summer
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The decadence of beauty in Remi Rebillard’s photographs

The decadence of beauty in Remi Rebillard’s photographs

Giulia Guido · 3 days ago · Photography

Naked bodies of young women fight against dim lights, cold colours, shadows ready to swallow them up. There is something sad and disturbing about Remi Rebillard‘s shots. 
Remi Rebillard is a French photographer who grew up in Paris in close contact with artists and actors. After working with French director Jean Becker and for a few magazines, he moved to New York, where he continued to work as a photographer shooting for magazines and catalogues. Over time and with the experience he gained, Remi began to move away from the fashion world and, in 2009, began his own artistic research. 

Since then his pictures stand out for their unique style and themes. 

Today, Remi Rebillard’s photographs focus on naked young women in austere, dark, almost abandoned environments. The beauty of the forms and the purity of the models’ diaphanous skin create a strong contrast with their surroundings, accentuated by an exaggerated saturation of colours.

With these images, the French photographer wants us to reflect on the condition of the world today and how any kind of beauty – in this case represented by the girls – can survive without suffering. 

In fact, the models’ bodies bend and crumple as if the decadence of their surroundings had affected them too. 

“His work dares to dwell in broken, stark and dirty places to draw out the story of a naked soul seemingly stumbled upon. He examines the dichotomy of his subjects’ sensuality and despondency, and from that examination, he creates a narrative colored by his own intimate experience with life and society’s heartbreaks.”

Below you can find a selection of his shots, but to make sure you don’t miss any of Remi Rebillard’s upcoming work visit his website, blog and Instagram profile

Remi Rebillard |
Remi Rebillard |
Remi Rebillard |
Remi Rebillard
Remi Rebillard
The decadence of beauty in Remi Rebillard’s photographs
The decadence of beauty in Remi Rebillard’s photographs
The decadence of beauty in Remi Rebillard’s photographs
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The deconstructed photographs by Dominik Hollaus

The deconstructed photographs by Dominik Hollaus

Giulia Guido · 3 days ago · Photography

Dominik Hollaus is a young photographer and graphic designer from Innsbruck, Austria. After studying and working for several years, he has developed his own style. 

In his portfolio we find photographs with a clear and clean aesthetic, in which the subject stands out above everything else. This technique has led him to collaborate with various brands and organisations such as Chanel, Pomellato or Tom Ford. 

However, we were particularly impressed by two very similar personal projects, Negative Cuts and Strip Portraits. The peculiarity of these two photo series is that Dominik Hollaus somehow assembled one image on top of another onto film to make them like a sketch.

Let us explain: the images that are part of these works are real collages made by cutting and joining together very small strips of photographic negatives by hand. Once all the pieces are reassembled, the photographer re-photographs them: the result is extremely modern and appealing. 

The subject, be it a building or a portrait, remains recognisable, but its shape is fragmented and its perspective and proportions completely destroyed. Only in this way can new and innovative interpretations be ventured. 

We have selected just a few of his works, but to find out more follow Dominik Hollaus on Instagram and visit his website.

Photo credits: Dominik Hollaus

The deconstructed photographs by Dominik Hollaus
The deconstructed photographs by Dominik Hollaus
The deconstructed photographs by Dominik Hollaus
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