Introducing Anna Sedino is no easy task. Her creativity moves through design, deconstructing and reinventing it, transforming it into an open, fluid language capable of containing and connecting seemingly distant worlds. Her research is a constellation of objects, installations, jewelry, and setups, where the boundary between applied and visual arts dissolves in favor of an instinctive, analog, and deeply material aesthetic.
Designer, researcher, collector, Anna Sedino is a multifaceted figure who reimagines design as an expanded field, where the act of designing coexists with performance, collecting with storytelling, detail with the bigger picture. Her practice is a map of unexpected connections, where every element – metal, fabric, food, found objects – can become a building block to generate new meanings.
Trained between IUAV in Venice and Politecnico di Milano, where she specialized in Interior Design, Anna Sedino is what we can call a true visual intellectual, able to translate theory into matter, and matter into metaphor. Her research method is called Colpi d’occhio: visual collections that relate images and works through formal or conceptual similarities. An empirical and sensitive approach, proving that art and design can speak the same language of spontaneous assemblage, if observed with the right eye.
This selective and at the same time chaotic gaze materializes in the WunderkAnner, a contemporary cabinet of curiosities where Anna collects extraordinary objects, found and recombined according to an emotional and visual order. Every encounter with an object is a spark, a potential reference to a person or idea, eventually flowing into projects with strong material and emotional impact.
This year, during Milan Fashion Week, Sedino curated the set design for the Epitelio collection by Lorenzo Seghezzi, translating the designer’s imagery into a sort of sentimental attic. Furnishings, paintings, ornaments: every element of the set is loaded with memory, arranged in visual islands that directly dialogue with the looks.
Her attention to detail, material, and sensory experience also manifests in the Visual Banquets, visual food experiences in collaboration with Lido Liquor Bar. Between edible sculptures and ephemeral installations, each banquet becomes a living organism that changes shape as it is consumed, documented in its extremes by two photographs that feed the archive. Here, art is a convivial act, a gesture that dissolves.
In her project Fiorigrafia, Sedino hand-weaves metal flowers that become nets, inflorescences, skeletal walls. A site-specific installation in constant evolution that seems to respond to the breath of the place where it takes shape. An embroidery in space, suspended between the botanical and the dreamlike.
In Anna Sedino’s world, there’s no shortage of textile incursions, such as in CappellAnna, a line of crocheted accessories born in the Euganean Hills during spring 2020: hats, tops, and collars made with cotton thread and enriched with small found and assembled objects into unique pieces.
Lastly, TorcicollAnna is her personal exploration of contemporary jewelry: collars inspired by Celtic torques, made from industrial hardware and reclaimed materials. A collection of postmodern amulets, between sacred and punk, which took part in the Contresens project in Paris, presenting a new Italian vision of design.
Anna Sedino crosses and connects worlds – design, applied arts, collecting, performance – with rare sensitivity. Her practice is nothing less than a living archive, a material lexicon that goes beyond the ordinary and transforms it into something profoundly magical.
ph. courtesy in cover Aljoša Marković
