To write the next chapter of the XT-Whisper—previously discussed extensively here and here—Salomon has entrusted the Gohar sisters. Laila, Nadia, and Janna, known for Gohar World and their strong, multifaceted aesthetic, take center stage in the new campaign. The result is a playful and dreamlike touch applied to the renewed XT-Whisper silhouette, now reimagined through the Gohar sisters’ vision.

Set inside a New York library, the campaign playfully interprets the concept of “Whisper”—a literal whisper expressed through three distinct personalities, each with its own energy, attitude, and style, in a place where silence is the rule. Free to explore, the Gohar sisters embody a sense of freedom and boldness, transforming the XT-Whisper into a symbol of creativity and rebellious spirit.

Unisex and Rooted in Trail Running Tradition

The XT-Whisper pays tribute to the history of trail running, evolving from the XT Hawk—a model originally designed to meet the needs of female athletes. Its modern reinterpretation retains Salomon’s signature running technologies, blending performance and style.

Carefully remastered, the XT-Whisper moves away from the bold, masculine lines of its predecessor, adopting a softer, more fluid aesthetic. This transformation expands its appeal to a gender-inclusive audience without sacrificing the technical heritage and high performance that define the brand.